The Dashboard is your home screen and your executive summary. In one scroll it answers your questions about pipeline, ad spend, and campaign effectiveness.
Start by picking your context
ZenABM analytics can be scoped to specific time periods (pre-defined or custom), and to the context of your data.
The time period
Choose a preset (This month, Last month, This quarter, Last quarter, Year to date) or set a Custom range.
Turn on Compare and every metric gains a "vs" figure and a percentage change against the previous period, so you're reading a trend rather than a number.
What counts as influenced
The dropdown next to the dates decides which interactions the dashboard counts:
| Option | What it counts |
|---|---|
| LinkedIn Influenced | All LinkedIn interactions in the selected time period |
| All ABM Campaigns | Data from every ABM campaign in the selected time period |
| A specific ABM campaign | Just that one program. Search for it by name |
LinkedIn Ad Metrics
The top card is your raw LinkedIn performance for the selected time period: impressions, clicks, engagements and ad spend.
These come straight from LinkedIn's API, synced daily. They are cumulative totals for the window you picked, not a sum of your campaigns.
Ad-account totals are measured independently from campaign and ad set figures, so they won't tie out. That's LinkedIn's reporting working as designed. See why the numbers don't roll up.
Ask Zena
Use our AI Agent, Zena, to dig deeper into your data. Zena is loaded with expert knowledge and has access to all of your data on demand.
Revenue Metrics
See how your LinkedIn ABM motion affects the pipeline and deals at a glance.
Influenced Pipeline by Month
A month-by-month table tying spend to outcomes:
| Column | What it means |
|---|---|
| Ad Spend | What you spent that month |
| Pipeline Created | Pipeline from accounts your ads influenced |
| Closed Won | Revenue that landed |
| Pipeline per $ | Pipeline generated for every dollar spent |
| ROAS | Return on ad spend |
The bottom row totals spend, pipeline and closed won, and averages pipeline-per-dollar and ROAS across the whole range.
Influenced Revenue & Pipeline
A bar chart breaking down the total influenced pipeline: how much ABM/LinkedIn influenced open deals, Closed Won and Closed Lost.
Campaign Effectiveness
Effectiveness metrics for a deeper read on the impact of your LinkedIn Ads.
Companies Targeted
How many Companies your program reached. This metric is not available in native Campaign Manager (it operates on Audience numbers).
Revenue & ACV
Influenced revenue, and average contract value.
Pipeline / $ and ROAS
What each dollar of ad spend returned.
Ad Spend & Total Influenced Pipeline
The headline spend and pipeline figures for the period.
Ad Spend comes from LinkedIn. Pipeline and revenue come from your CRM, synced daily. The link between them is company matching plus your influence window, both set up in the HubSpot or Salesforce settings pages.
Funnel breakdown
Funnel breakdown relies on your ABM Stages configuration.
- Companies in ABM Stages: how many accounts currently sit in each stage, from Identified through Aware, Interested, Considering, Selecting, Customer, and Lost. This is your funnel as it stands today.
- Companies Moving ABM Stages: how many accounts entered each stage during the period. Hover any bar to see the count, the previous period's count, and the change.
ABM Stages are a leading metric for the health of your campaigns. If you see companies stuck at the top of the funnel and not progressing down fast enough, that's a symptom worth investigating.
How to use it
- Start your week here. Set Compare on, and look for what changed: a spend jump, new engaged accounts, or accounts advancing stages.
- Answer "what is ABM getting us?" with Revenue Metrics and Campaign Effectiveness. That's the board-ready part.
- Spot stalls. If accounts pile into one stage and stop entering the next, your funnel has a bottleneck.
- Drill down. Click any company to open its company page.
Where the dashboard's data comes from
Impressions, clicks, engagements and spend, synced weekly, every Monday.
Your CRM
Pipeline, closed won and ACV, synced daily from HubSpot or Salesforce.
ABM Stages
Both funnel widgets, driven by the stage rules you wrote.
Engagement scoring
The lifetime engagement score behind Top Engaged Companies.
