Reports with insights and action items, not just numbers
Every week, month and quarter Zena reads your account and writes the report for you: what moved, why it matters, and what to do about it. It lands in your inbox ready to forward.
Three cadences
A readout for every rhythm your team runs on
Each report reads the account at that moment, so nothing is stitched together by hand and nothing goes stale between exports.
Weekly
The Monday readout. One headline line for stakeholders, then week-over-week movement per campaign, ad set and ad for whoever runs the account. Biggest change first, built to be scanned.
Monthly
The stakeholder report, always compared with the month before: spend, pipeline, pipeline per dollar, ad format grades against ZenABM benchmarks, newly engaged accounts, and three risks and three opportunities.
Quarterly
The same shape over a quarter, compared with the previous one, with the revenue and ROAS view your leadership asks for at quarter end.
What is inside
The whole account, in the order you would ask about it
Every report walks the same path, so the shape is familiar by the second one you read.
- LinkedIn performance. Spend, impressions, clicks, engagement, CTR and CPC per campaign, ad set and ad format.
- Account movement. Newly engaged companies, ABM stage changes and fresh intent signals.
- Revenue. Influenced pipeline, closed revenue, pipeline per dollar and ROAS, pulled from your CRM.
- Conclusions and action items. Ranked by the money at stake, each one pointing at the campaign, ad set or account behind it.
On demand
Ask for a report the moment you need one
The schedule covers the routine. Everything else you can ask for directly, in the app or from the AI client you already work in.
- Ask Zena in the app for last month's report or this week's digest, then keep asking follow-up questions about any number in it.
- Run
/linkedin-abm-report,/weekly-digestor/revenue-attributionfrom Claude, ChatGPT or Cursor through the MCP server. - All 15 expert skills read the same live workspace, so an on-demand report matches the scheduled one.
How it works
How automated reporting works
Connect your data once. The reports arrive on their own after that.
- 1
Connect LinkedIn and your CRM
ZenABM syncs your LinkedIn Ads data and, once you connect HubSpot, Salesforce or Attio, your pipeline and revenue. Reports are written from whatever is connected.
- 2
Zena writes the report on schedule
Every week, month and quarter, Zena reads your account at that moment and writes the report: LinkedIn performance, account movement, revenue, then conclusions and action items.
- 3
It lands in your inbox
The report is delivered by email, written so you can forward it to executives without rewriting it first.
- 4
Act on the action items
Ask Zena why a number moved, pause the decaying ads it flagged, or lower a bid it called out. Anything that touches live spend is proposed first and applied only after you confirm.
