LinkedIn Ads is the core data source in ZenABM. Connecting it brings in your campaigns, ad sets, creatives, spend, and the companies your ads reached. It is also what lets ZenABM act on your account: apply Budget Savers and Exclusions, and let Zena adjust bids and budgets, pause decaying ads and create campaigns for you.
How to connect
Start the connection
From setup, click Connect LinkedIn. You're sent to linkedin.com to authorize ZenABM's app. Sign in with the LinkedIn account that has access to your Ad Account.
Review and approve the scopes
LinkedIn shows you the exact data scopes (3) we request before you approve anything. See what we request below for what each one does.
Pick your ad account
If you manage more than one LinkedIn ad account, select the one you want to sync.
The LinkedIn user you connect with must have access to the ad account you want to sync. If you don't see your ad account in the list, check your permissions in LinkedIn Campaign Manager.
What we request from LinkedIn
ZenABM asks for three scopes, and nothing else. LinkedIn's own wording for each:
| Scope | LinkedIn's description |
|---|---|
r_ads_reporting | Retrieve reporting for member's advertising accounts |
rw_ads | Manage member's advertising accounts (what lets ZenABM apply exclusions, Budget Savers, bid and budget changes, and pause or create ads on your behalf) |
r_organization_social | Retrieve member's organizations' posts, including any comments, likes and other engagement data |
There's no scope here for your LinkedIn profile, your connections, your inbox, or anything about individual members. LinkedIn aggregates ad reporting before it reaches us. See what we store and under whose rules.
What gets synced
- Campaigns, ad sets, and creatives, with spend and performance.
- The companies your ads reached and how they engaged.
- Audience detail such as industry, seniority, job function, company size, and location.
Your first sync pulls in historical data. After that, ZenABM refreshes automatically each week.
Reconnecting
LinkedIn access can expire. If it does, we will send you an email with the steps to take. Nothing is lost, and syncing resumes where it left off.
Connecting LinkedIn is required to get the ZenABM platform working for you. All other integrations are optional.
Recommended next steps
Connect your CRM
Link HubSpot, Salesforce or Attio to connect ads to real pipeline and revenue.
Stop the budget leaks
Turn on Budget Savers so LinkedIn Audience Network and Audience Expansion stay off, on the campaigns you have and the ones you launch next.
Invite your team
Bring in the people who'll use ZenABM day to day. See Invite team members.
Know your data
Read Understanding your data to see how we fetch and store your LinkedIn data.
