Connecting Attio links your CRM to the accounts your ads reach. With the syncs turned on, ZenABM pushes LinkedIn engagement and ABM stages onto your Attio companies, and pulls your Attio deals back in so pipeline and closed revenue can be attributed to the campaigns that influenced them.
Attio settings in ZenABM once connected: field sync, deal tracking and recent sync runs.
How to connect
Open the Attio settings
Go to Data → CRM Sync → Attio and choose Connect to Attio.
Authorize your workspace
Approve the ZenABM app in Attio. You do not pick a workspace and you do not create an API key. The workspace you approve is the one ZenABM connects to.
Let ZenABM find your objects
ZenABM locates your standard Companies and Deals objects and resolves the attribute your deal stages live on, so there is nothing to configure by hand.
Choose what to sync
Pick the attributes you want written to your Attio companies, and turn on deal sync to pull your deals in. Connecting on its own changes nothing in Attio: the syncs start when you turn one of these on.
Review your company matches
Once a sync is on, companies are matched to Attio records on domain, after each LinkedIn sync. Most match automatically; the Matching page shows the rest so you can fix them.
The person connecting needs rights to authorize apps in the Attio workspace. If approval is blocked, ask an Attio admin to run the connection.
The integration is available on the Growth plan and up. On lower plans the settings page is visible as a read-only preview.
What it unlocks
- Engagement in Attio: LinkedIn impressions, clicks, engagements, spend and ABM stage land as attributes on your Company records.
- Deals in ZenABM: your Attio deals appear in Deals, linked to the accounts you advertise to.
- Revenue attribution: connect ad engagement to pipeline and closed revenue.
- Smarter ABM stages: use Attio deal stages and company attributes in your ABM stage rules.
Attribution is only as accurate as your company matching. Spending a few minutes fixing mismatches upfront saves misleading reports later.
Going deeper
Company matching, the field catalog and the rest of the settings are covered in Attio.
