AI for ABM & LinkedIn Ads Week
FREE event series - Online workshops + Live event in London
Learn how to use AI to create ads, make your campaigns better...and your life easier 😎 from top experts
Want to meet Zena first? See Zena, the AI ABM coworker
Reserve your seat for the online sessions
One form covers every online session. RSVP separately on Luma for the London live evening.
Main sessions
- Tue 29 Sep4:00 – 5:00 PM BST · Ditch Campaign Manager, Meet ZenaAIEmilia Korczynska, Head of Marketing & co-founder @ ZenABM
- Wed 30 Sep4:00 – 5:00 PM BST · How to use AI to plan your ABM strategy & create LinkedIn AdsEmilia Korczynska, Head of Marketing & co-founder @ ZenABM
- Fri 2 Oct3:00 – 4:30 PM BST · How to use AI for reporting and revenue attributionEmilia Korczynska, Head of Marketing & co-founder @ ZenABM
Guest speakers
- Mon 28 Sep12:00 – 1:00 PM BST · Paid social is outbound's intent layerValentin (Val) Dimitrov, Senior Paid Media Specialist @ Understory
- Mon 28 Sep1:00 – 2:00 PM BST · Faster campaigns, happier growth teamsVeronika Vebere, Founder @ Inbound House
- Mon 28 Sep3:00 – 4:00 PM BST · The LinkedIn ads signal loopBogdan Liutic, Founder @ CR8
- Mon 28 Sep4:15 – 5:15 PM BST · How to use AI to go deeper into the buying committee and rethink ABM targetingMeghana Bhate, AI & GTM Engineer
- Wed 30 Sep2:00 – 3:00 PM BST · Analyse LinkedIn ads with Claude codeJules Davies, Founder @ Scalerrs
- Fri 2 Oct10:30 – 11:30 AM BST · AI Won't Fix Your ABMCasper Rouchmann, Founder @ Sparkforce
Free · Business email required · Recordings of the online sessions go to everyone who registered
London live event · Thursday 1 Oct
RSVP on Luma📚 What does the series include?
The week at a glance
28 Sep
Paid social is outbound's intent layerValentin (Val) Dimitrov from UnderstorySenior Paid Media Specialist12:00 – 1:00 PM BST
Faster campaigns, happier growth teamsVeronika Vebere from Inbound HouseFounder1:00 – 2:00 PM BST
The LinkedIn ads signal loopBogdan Liutic from CR8Founder3:00 – 4:00 PM BST
How to use AI to go deeper into the buying committee and rethink ABM targetingMeghana BhateAI & GTM Engineer4:15 – 5:15 PM BST
30 Sep
2 Oct
3 Oct
—
4 Oct
—
🚀 Programme at a Glance
Main sessions
Ditch Campaign Manager, Meet ZenaAI
⏰ 4:00 – 5:00 PM BST
How to use AI to plan your ABM strategy & create LinkedIn Ads
⏰ 4:00 – 5:00 PM BST
How to use AI for reporting and revenue attribution
⏰ 3:00 – 4:30 PM BST
How to use AI for ABM & LinkedIn Ads LIVE
⏰ 6:30 – 10:00 PM BST
📍 Central London
Guest speakers
Paid social is outbound's intent layer
⏰ 12:00 – 1:00 PM BST
Faster campaigns, happier growth teams
⏰ 1:00 – 2:00 PM BST
The LinkedIn ads signal loop
⏰ 3:00 – 4:00 PM BST
How to use AI to go deeper into the buying committee and rethink ABM targeting
⏰ 4:15 – 5:15 PM BST
Analyse LinkedIn ads with Claude code
⏰ 2:00 – 3:00 PM BST
AI Won't Fix Your ABM
⏰ 10:30 – 11:30 AM BST
Main sessions
Ditch Campaign Manager, Meet ZenaAI
The AI agent that builds & manages LinkedIn Ads campaigns from Claude & ChatGPT
What you'll learn:- →Live demo: building a LinkedIn Ads campaign end-to-end from Claude & ChatGPT, in natural language
- →Live demo: building a LinkedIn Ads campaign end-to-end from Claude & ChatGPT, in natural language
- →What Zena can do today: pause underperforming ads, change bids and budgets, create retargeting audiences from company engagement (LinkedIn + your CRM)
- →Expert skills: the ABM playbooks baked into the agent, and how to add your own
- →Guardrails: what the agent checks with you before it touches your spend
Speaker
- 4:00 PM BST 🇬🇧
- 5:00 PM CEST
- 11:00 AM ET
- 8:00 AM PT
How to use AI to plan your ABM strategy & create LinkedIn Ads
A hands-on session with Claude Cowork
What you'll learn:- →Strategy: target account list, personas, budget maths and campaign structure, planned with AI
- →Strategy: target account list, personas, budget maths and campaign structure, planned with AI
- →Creative: ad copy, image ads and Thought Leader Ads briefs generated on-brand
- →Workflow: the exact prompts, skills and files we use in Claude Cowork
- →Handoff: turning the plan into live campaigns without re-typing anything
Speaker
- 4:00 PM BST 🇬🇧
- 5:00 PM CEST
- 11:00 AM ET
- 8:00 AM PT
How to use AI for reporting and revenue attribution
What metrics to track + how to use AI to build automated weekly/monthly reports that deliver actionable insights on what to improve (not just raw data) to you on autopilot
What you'll learn:- →Automated AI reporting: insights and action items every week, month and quarter
- →Automated AI reporting: insights and action items every week, month and quarter
- →Revenue attribution: tying company-level ad engagement to deals in your CRM
- →Ask your data: natural-language analysis of campaigns, ad formats and accounts
- →What to measure: the ABM metrics that matter and the benchmarks to aim for
Speaker
- 3:00 PM BST 🇬🇧
- 4:00 PM CEST
- 10:00 AM ET
- 7:00 AM PT
Guest speakers
Paid social is outbound's intent layer
The LinkedIn engagement loop we run for B2B clients, and how AI now runs it weekly
How an agency turns LinkedIn company-level engagement into the SDR's call list, feeds outbound's target lists back into ads, keeps customers and open deals out of the spend, and extends the same account list into CTV, OOH and the other channels (with the Analytic Partners data on why). Live on real, anonymised client data, with the weekly routine run by an AI agent on stage.
Speaker
Valentin "Val" Dimitrov is a Senior Paid Media Specialist at Understory, specializing in LinkedIn advertising for B2B technology companies. He combines hands-on campaign management with rigorous experimentation across targeting, creative, objectives and measurement, helping brands turn paid media into measurable pipeline.
- 12:00 PM BST 🇬🇧
- 1:00 PM CEST
- 7:00 AM ET
- 4:00 AM PT
Faster campaigns, happier growth teams
4 ways I use AI in LinkedIn Ads and ABM
Speaker
Fractional demand generation strategist and founder of Inbound House, helping B2B startups bring clarity and focus to their go-to-market efforts through multi-channel demand generation initiatives.
- 1:00 PM BST 🇬🇧
- 2:00 PM CEST
- 8:00 AM ET
- 5:00 AM PT
The LinkedIn ads signal loop
Build the signal list, warm them with ads, hand whoever engages to a human, retrain on closed-won.
What you'll learn:- →Build the signal list: the ads go only to a company list assembled from signals
- →Build the signal list: the ads go only to a company list assembled from signals
- →Warm them with ads
- →Hand whoever engages to a human, for warm outreach
- →Retrain on closed-won
Speaker
Bogdan Liutic runs CR8, the LinkedIn ads practice that builds the list: ads go only to a signal-built company list, and whoever engages is handed to warm outreach. He wrote the LinkedIn ads playbook in Kyle Poyar's Growth Unhinged (September 2026), and has built 7-figure businesses on performance marketing and sales. 14 years in growth marketing, ex-Accenture, Clay GTM hackathon winner 2026.
- 3:00 PM BST 🇬🇧
- 4:00 PM CEST
- 10:00 AM ET
- 7:00 AM PT
How to use AI to go deeper into the buying committee and rethink ABM targeting
Analyse LinkedIn ads with Claude code
How we analyse LinkedIn ads using Claude code and ready repositories
AI Won't Fix Your ABM
50+ Programmes, 6 Failures, and Where AI Actually Helps on LinkedIn
Speaker
Founder at Sparkforce, a B2B growth agency helping SaaS companies scale demand generation, LinkedIn Ads, and ABM programs.
- 10:30 AM BST 🇬🇧
- 11:30 AM CEST
- 5:30 AM ET
- 2:30 AM PT
More sessions by guest speakers announced soon
🎉 London 🇬🇧 Live Event
Talks, live demos and networking to wrap up the series · Thursday 1 October 2026
★ How to use AI for ABM & LinkedIn Ads LIVE
When
Thursday 1 October 2026 · 6:30 – 10:00 PM BST
Where
Central London
Venue to be confirmed. Registrants get the address by email
Format
3.5-hour evening of talks + networking
Agenda
- →Doors open, drinks & welcome from ZenABM30 mins
- →Zena AI builds & manages LinkedIn Ads live· ZenABM20 mins
- →ABM strategy & LinkedIn Ads with Claude Cowork· ZenABM20 mins
- →AI reporting & revenue attribution· ZenABM20 mins
- →Guest talks & live Q&A· Speakers TBA30 mins
- →Open networking90+ mins
RSVP
RSVP on Luma to hold your seat. Open to all series registrants; venue confirmed by email.
Hosted by
ZenABM, the team building Zena AI, with guest speakers from the LinkedIn Ads & ABM community.
The ZenABM team
Guest speakers announced soon
Celebrate the NEW ZenaAI launch with us
Run your entire ABM on LinkedIn Ads from Claude/ChatGPT with natural language!
Zena AI, ABM Intelligence Hub
by ZenABM
What's included in the release
- 1
AI Agent Zena with expert skills
Run your entire ABM Campaigns on LinkedIn Ads from Claude/ChatGPT, in natural language.
- →Create Ads & Campaigns and launch them from your terminal without going to Campaign Manager
- →Find & Pause underperforming ads
- →Change bids and budgets
- →Create retargeting audiences based on company engagement, from LinkedIn ad engagements and your CRM properties
- 2
Automated AI Reporting
Actionable insights, not just raw data, delivered weekly to your inbox
Get automated reports with insights & action items every week, month and quarter.
- 3
MCP with Expert Skills
Manage & optimize your LinkedIn ad campaigns from your Claude & ChatGPT
Same expert skills & action capabilities as in Zena, inside the tools you already use.
Expert skills you can call
Still here? Lock in your seat.
One form covers every online session. RSVP separately on Luma for the London live evening.
Main sessions
- Tue 29 Sep4:00 – 5:00 PM BST · Ditch Campaign Manager, Meet ZenaAIEmilia Korczynska, Head of Marketing & co-founder @ ZenABM
- Wed 30 Sep4:00 – 5:00 PM BST · How to use AI to plan your ABM strategy & create LinkedIn AdsEmilia Korczynska, Head of Marketing & co-founder @ ZenABM
- Fri 2 Oct3:00 – 4:30 PM BST · How to use AI for reporting and revenue attributionEmilia Korczynska, Head of Marketing & co-founder @ ZenABM
Guest speakers
- Mon 28 Sep12:00 – 1:00 PM BST · Paid social is outbound's intent layerValentin (Val) Dimitrov, Senior Paid Media Specialist @ Understory
- Mon 28 Sep1:00 – 2:00 PM BST · Faster campaigns, happier growth teamsVeronika Vebere, Founder @ Inbound House
- Mon 28 Sep3:00 – 4:00 PM BST · The LinkedIn ads signal loopBogdan Liutic, Founder @ CR8
- Mon 28 Sep4:15 – 5:15 PM BST · How to use AI to go deeper into the buying committee and rethink ABM targetingMeghana Bhate, AI & GTM Engineer
- Wed 30 Sep2:00 – 3:00 PM BST · Analyse LinkedIn ads with Claude codeJules Davies, Founder @ Scalerrs
- Fri 2 Oct10:30 – 11:30 AM BST · AI Won't Fix Your ABMCasper Rouchmann, Founder @ Sparkforce
Free · Business email required · Recordings of the online sessions go to everyone who registered
London live event · Thursday 1 Oct
RSVP on Luma🤝 Speak or partner with us
Run LinkedIn Ads or ABM for clients? Join the “How I use AI for ABM on LinkedIn” webinar series as a guest speaker, or become a ZenABM partner.
Guest speaker slot · 28.09 – 02.10.2026
Join the webinar series and show how you use AI for ABM on LinkedIn
20 minutes, your workflow, your results. We promote your session and your brand to every registrant.
Book date & time →Partnership program
20% off for your clients · 30% commissions
Agencies, consultants and LinkedIn Ads experts: refer ZenABM, get a partner page and a skill in the Zena AI & MCP skill marketplace.
Become a partner →
