Job Titles insights answer a question every ABM marketer needs to nail: are our ads reaching the right people? They show which job titles your campaigns reach, and which ones engage.
Why it matters
Job Titles insights let you confirm your spend lands on the roles you want, and not on people who will never be involved in the purchase.
What you'll see
- Reach and engagement by title across your campaigns and ad sets.
- Per-title breakdowns into the campaigns and ad sets behind that reach.
- Targeting controls. If you spot Job Titles you don't want to reach, you can exclude them from all of your Ads.
LinkedIn caps exclusions at 200 per ad set.
Tip
Be mindful with exclusions. Someone might be both a CFO you want to target and the President of their kid's football club.
