Sources

Multi-touch attribution across every channel

Heads up
This data requires a HubSpot connection.

LinkedIn is rarely the only channel touching your accounts. Your HubSpot already holds the rest of the picture, and Sources compiles it for you. We take your contacts' last-touch property history and build a timeline out of it, broken down by source.

Sources breakdown across channels, including AI referrals.

What Sources covers

It aggregates where your engaged contacts and companies came from, across channels such as:

  • Paid Search and Paid Social
  • Organic Search and Social Media
  • Direct Traffic and Referrals
  • AI Referrals: traffic from AI assistants and answer engines
  • Email Marketing, Offline, and other campaigns

What you'll see

Channel breakdown

Clicks, contacts, and companies attributed to each source.

Contact-level timelines

Drill from a source down to the individual contacts and their touchpoints.

Tip

Sales teams often use this together with Contacts to identify the specific individuals they should try to reach.