Contacts

Identified Contacts from your CRM and their touchpoints history

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This data requires a HubSpot connection.

Contacts shows the individual people behind your accounts, pulled from your CRM, with where they came from and how they've touched your brand.

Contacts from your CRM, with the company each person belongs to and where they came from.

What you'll see

  • Contact records with the company each person belongs to.
  • Source touchpoints: the channels and events that brought them in (see Sources).
  • A detail view for any contact, with their full history.

Best practices

  • Understand who's engaging inside a target account, rather than only knowing that the account is engaging.
  • Give Sales the people. Pair an engaged account with the specific contacts behind the activity.
  • Trace a journey. Follow one person's touchpoints across channels over time.
The detail view for a single contact, showing their full touchpoint history.