Question 1

Do I have to use all of these features?

Accepted Answer

No. Most teams start with one: connect LinkedIn Ads, see which companies engage, and switch on Budget Savers. Account scoring, CRM sync, attribution and the AI agent all read the same data, so each one you add works from day one rather than needing its own setup.

Question 2

Which features need a CRM connected?

Accepted Answer

Revenue attribution, deal dashboards and the CRM-based conditions in account scoring need HubSpot, Salesforce or Attio connected. Everything driven by ad engagement — company engagements, job title engagement, intent signals, Budget Savers, exclusions and bidding — works from the LinkedIn connection alone.

Question 3

Does ZenABM replace LinkedIn Campaign Manager?

Accepted Answer

For day-to-day work, largely yes. You can build campaigns, ad sets and ads, set targeting and budgets, adjust bids and pause underperformers from ZenABM or from a chat with Zena. Campaign Manager stays the system of record, and every write is confirmed before it goes live.

Question 4

How is this different from what LinkedIn already reports?

Accepted Answer

LinkedIn reports at campaign and ad level. ZenABM resolves the same spend to the company and job title behind it, scores those accounts, moves them through stages you define, and ties them to pipeline and closed revenue across LinkedIn, Google Ads, Reddit Ads and organic.

Question 5

Are any of these features charged as add-ons?

Accepted Answer

No. Pricing is per workspace with no markup on your ad spend and no per-feature add-ons, so everything on this page is included. The 37-day free trial needs no credit card.

Question 6

Can an AI agent use these features directly?

Accepted Answer

Yes. The MCP server exposes the same data and write actions to Claude, ChatGPT, Cursor and any MCP client, with expert skills as ready-made slash commands. There is also a REST API and webhooks for anything you want to build yourself.

All ZenABM features, in one place

Account Based Marketing

Company engagements

Intent signals

Account stages

Job title engagement

LinkedIn Campaign Management

Build & manage campaigns with AI

Budget Savers

Bidding agent

Exclusions

Analytics & Reporting

Dashboards

ABM campaign dashboards

Deal attribution dashboard

Multi-channel revenue attribution

AI

AI agent "Zena"

Automated AI reports

MCP server & skills

Data

CRM sync

Webhooks

API

Learn ABM secrets from successful companies

Frequently asked questions

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