Create dynamic retargeting audiences with AI
Create dynamic retargeting audiences based on any combination of not only LinkedIn ad engagements, but also company and contact level properties. ZenABM refreshes every audience daily and syncs it to LinkedIn.
What you can build
One audience builder for retargeting, exclusions and impression caps
Retargeting
Retarget the companies that engaged, on any mix of ad engagement, signals, ABM stages and CRM data, without exporting a single list.
Exclusion audiences
Keep new customers and Considering stage accounts out of your cold campaigns, automatically, as soon as they reach that stage.
Impression capping
Build one audience per company size with its own impression threshold, then exclude it, so a large account and a small one each get the cap that suits them.
Move companies between campaigns: from COLD to WARM and more
Base audiences on intents and signals: a company that shows interest in analytics moves to your analytics campaign automatically.
Company and contact conditions
Move companies between audiences on company properties and on what their contacts do, such as signing up for a trial or booking a demo.
Build with AI
Describe the audience to Zena, the AI agent, or through the MCP server. It builds the rule and shows the estimated size before you save.
Conditions
Build audiences on any mix of conditionsLinkedIn ad engagement per company, plus company and contact properties
Audiences draw on the same data as the rest of ZenABM, so a rule can mix what a company did with your ads, where it sits in your funnel and what your CRM says about it.
- Companies join the audience when they match your conditions, and drop out when they stop matching
- Make the conditions time-based, such as impressions in the last 30 days, and the audience keeps moving with your accounts
- Add the ABM stage a company is in, the signals it carries and the intents it shows
- Use HubSpot lifecycle stages, deal stages or any open deal, and Attio deal statuses
- Group conditions with AND or OR, and combine the groups with AND or OR
How it works
How it works
- 1
Describe it or build it
Tell Zena who belongs in the audience, or pick the conditions in the editor yourself. Both end in the same rule you can review and edit.
- 2
Check the size
The estimated audience updates as the rule changes, so you know how many companies match before you save.
- 3
Save and sync
ZenABM creates a dynamic matched company audience and syncs it to LinkedIn ads automatically whenever a new company meets the conditions. LinkedIn then builds and matches the audience, which can take up to 48 hours.
- 4
Use it in your ad sets
Exclude it straight away, or include it once LinkedIn reports at least 300 matched members. ZenABM refreshes the audience every day.
