Click any company in Companies and you land on its own page: the account's multi-channel journey. It holds every channel that touched the account (LinkedIn Ads, Google Ads, Reddit Ads, AI referrals and organic website visits), every person who engaged, its stage, its intents and its deals, in one place. This is the screen to open before a sales call, or the one to hand to Zena with "brief me on this account".
Where to find it
Open Companies and click any company name. You can also reach a company page from almost anywhere it's mentioned: a Campaign's company list, a deal, or the Top Engaged Companies widget on your Dashboard.
The company details panel
Down the right-hand side is the account at a glance:
Company details
Website, location, and links out to the company's LinkedIn page and its record in your CRM.
Current & lifetime ABM stage
Where the account sits today, and the furthest stage it has ever reached. See ABM Stages.
Lifetime engagement score
How engaged the account is overall, from Low to Very High. It is the quickest read on how warm the account is, based on LinkedIn Ads engagement.
Intents
The buying signals attached to the account, each with the date it was picked up. See Intents.
There's also an Exclusion panel showing whether the account is currently excluded from your ads, with a shortcut to exclude it. See Exclusions.
If lifetime stage is ahead of current stage, the account has cooled off. It reached further in the past than it sits today, and that gap is often worth a follow-up.
Overview
The key metrics (impressions, clicks, engagements and cost) come from LinkedIn's data, at ad, ad set and campaign level. The other channels on the timeline are the account's touchpoints from your CRM: Google Ads, Reddit Ads, organic search and social, direct website visits and AI referrals (traffic from AI assistants and answer engines). Those currently rely on the HubSpot integration and are built from your contacts' source history; see Sources.
Put together, that is the 360° view of the account: what it saw and clicked on LinkedIn, what it did on the other channels, who at the company did it, and where the deal stands.
Underneath, a chart plots those metrics over time, so you can see when the account was active and what it cost you. Use the checkboxes to toggle individual metrics on and off, and the date picker to change the window.
Ad Sets
Ad Sets show the performance across all of the Ad Sets that were served to this company. That is useful for two reasons:
- It helps you narrow down the right outreach messaging and build the motion around what the account already shows interest in.
- It helps you refine your whole LinkedIn ABM motion. If some inventory type, like Thought Leader Ads, contributes the most towards revenue, it might be worth doubling down on.
The tabs
Each tab drills into one part of the account:
| Tab | What's in it |
|---|---|
| Overview | Cross-channel performance, contacts and the activity feed |
| Ad Sets | The ad sets that reached the company, and how it responded to each |
| Campaigns | The same, rolled up by campaign |
| ABM Campaigns | Which ABM campaigns the account belongs to |
| Intents | The intents attached to it, and when each was detected |
| Deals | The CRM deals tied to the account |
| Contacts | The people at the company and their source touchpoints |
| ABM Stages | Stage history: which stages it entered, and when |
| Exclude | Exclude the company from your ads, or see why it already is |
Ad set figures won't sum to the campaign total, and campaigns won't sum to the account total. That's LinkedIn's reporting, not a bug. See why the numbers don't roll up.
Related
Companies
The account list, where you find and rank the companies worth opening.
ABM Stages
How accounts move from cold to closed, and the rules behind each stage.
Sources
Where your engaged accounts and contacts came from, across every channel.
Contacts
The individual people behind your accounts and their touchpoints.
