Deals insights connect your CRM pipeline to your advertising. They show the deals tied to the accounts your ads reached, so you can see the revenue behind your LinkedIn spend.
Tip
You can also see the deals for a single account on its profile in Companies.
What you'll see
- Deals linked to advertised accounts, pulled from your connected CRM.
- Ad interactions: how many impressions, clicks and engagements companies had before the deal was opened and before it was closed. Expand the Deals row to break this down to Ad Set interactions.
- Deal details: stage, value and the company it belongs to.
Best practices
- Prove impact. Include the influence level on the deals in your internal reporting.
- Prioritize. Find out which inventory types contribute the most to your deals being opened (you can use Zena for this).
Requires a connected CRM
Deals come from HubSpot or Salesforce. Which deals appear depends on the pipelines and stages you chose to track.
