15 expert workflows, one slash command each
A skill is a complete analysis packaged as a command. Instead of asking an AI to figure out how to audit an account, you type the command and it runs the workflow an operator would, against your live data.
Why skills
A prompt library you do not have to maintain
The workflow, not just the data
Each skill knows which of the 93 tools to call, in what order, and how to read the result. You get the finished analysis, not a pile of rows.
Benchmarks built in
The audit and reporting skills grade your ad formats against ZenABM benchmarks, so a number arrives with the context that makes it good or bad news.
Ends in an action
The optimization skills finish with something to do: ads to pause, settings to switch off, accounts to exclude, contacts to hand to sales.
The catalog
Every skill, and what it hands back
Type the command, answer a question or two if the skill asks one, and read the result. Nothing to install and no prompt library to maintain.
Audit & optimization
Grade the account, find the leaks, and catch tired creative before it burns budget.
/linkedin-abm-auditLinkedIn ABM audit
A full graded audit of the last 30 or 90 days: verdict, green and red flags, spend, landing page CTR and eCPC, format mix graded against ZenABM benchmarks, deal influence, a decay check and a prioritized fix list.
/budget-wastersBudget wasters
Where the money leaks: highest-spend lowest-CTR ad sets, high-eCPC pockets, zero-conversion spenders, budget-hog accounts and the delivery settings draining spend. Ends with pause and Budget Saver actions.
/persona-auditPersona audit
Compares who the ads actually reach against your target persona: non-ICP titles eating spend, under-reached target titles, and which personas engage rather than just scroll.
/ad-decayAd decay & refresh planner
Creative fatigue detector: ads whose CTR has declined two or more weeks running, format-mix winners, and a refresh cadence. Ends with pause actions for the decayed ads.
Strategy & planning
Turn a pipeline goal into a budget, a campaign structure, and launch-ready ads.
/abm-strategy-planningABM strategy planning
Plans a LinkedIn ABM program from a short interview: pipeline goal to funnel math to budget, audience sizing and campaign structure, grounded in your real account data where it exists.
/abm-campaign-executionABM campaign execution
Turns a finished strategy into launch-ready assets: a campaign outline, per-ad copy and design briefs, and thought leader ad copy, informed by what already performs in the account.
/scaling-plannerScaling planner
Decides where more budget buys more people rather than more repetition. Measures audience penetration and frequency per ad set, then returns a sequenced step-up plan.
Reporting
The monthly stakeholder report, the Monday readout, and spend-to-pipeline attribution.
/linkedin-abm-reportMonthly LinkedIn ABM report
The last full calendar month with a month-over-month comparison: spend, pipeline, pipeline per dollar, format grades, the campaigns behind deal creation, engaged companies, and the top risks and opportunities.
/weekly-digestWeekly digest
The Monday readout: one stakeholder headline, then week-over-week movement per campaign, ad set and creative, new decays, newly surging accounts and new deals.
/revenue-attributionRevenue attribution
Spend to pipeline: cost per opportunity and pipeline per dollar by ABM campaign, the most common touchpoints among open and closed-won deals, and influenced versus non-influenced deal size.
Accounts & sales handoff
Sort accounts by what they return, brief one before a call, and hand sales a list.
/account-engagementAccount engagement sort
A four-bucket sort of the last 30 days: warm accounts moving stages, cold accounts taking impressions without engaging, budget hogs, and bad fits. Ends with an exclusion candidate list.
/company-deep-diveCompany deep dive
Everything ZenABM knows about one account or a list: spend, campaign membership, intent, ABM stage, the full multi-source journey, plus CRM firmographics, contacts and deal history.
/intent-reportIntent report
Which accounts showed which intent in the last 30 days, which campaigns drive intent, and which intent correlates most with open deals.
/funnel-movementFunnel movement report
Who moved forward through the ABM funnel and who stalled, entries and progressions per stage, and the campaigns that correlate with stage transitions.
/sales-handoffSales handoff list
The accounts and contacts your SDRs should touch today: companies entering buying stages, the strongest fresh intent signals, and the most engaged contacts at open-deal companies, each with a talking point.
Where they run
The same commands, in the app or in your AI client
Skills live on the ZenABM MCP server, so anything that speaks MCP can run them against your workspace.
- Zena, inside ZenABM. Type the command in the chat and stay in the app to act on the result.
- Claude, ChatGPT and Cursor. Connect the MCP server once and the commands appear in the client you already work in.
- Claude Code. Run them from the terminal alongside the rest of your stack.
Partner skills
Publish your own skill to the marketplace
Agencies and consultants can package their own workflow as a skill. Submit it as a Markdown or skill file and it appears in the Zena chat window and on the MCP page, linking back to your profile or landing page.
- Your name and link sit next to the command, in front of every workspace that runs it.
- Partners also get the partner program terms: a discount for your clients and recurring commission.
Open source
Skills you can read, fork and run yourself
Some of our skills live in public repositories, so you can see exactly how the analysis is built.
LinkedIn ABM skills for Claude
Audit, reporting and strategy planning skills, open source. See the collection.
Claude Code outreach skill
Run ABM outbound research and drafting from your terminal. Read the guide.
Bring your own
Skills are just instructions over the ZenABM tools. Write one for your own playbook, or submit it as a partner.
