Budget Savers switch off the two LinkedIn delivery settings that quietly drain ABM budgets: LinkedIn Audience Network (LAN) and Audience Expansion. Turn a Budget Saver on once and ZenABM keeps the setting off across the ad sets you chose, including the ones you create later.
Why these two settings
Both are on by default in LinkedIn Campaign Manager, and both push spend away from the accounts you picked:
Audience Expansion
Lets LinkedIn serve your ads to members who look like your audience but are not in it. For an ABM campaign built on a target account list, that is spend on companies you never chose.
LinkedIn Audience Network
Serves your ads on third-party apps and sites instead of the LinkedIn feed. Cheaper impressions, far less engagement from the people who matter, and much harder to attribute.
Turning them off by hand works until someone launches a new campaign with the defaults back on. Budget Savers close that gap.
How it works
Pick a saver
There are two: Disable Audience Expansion and Disable LinkedIn Audience Network. Turn on either or both.
Choose the scope
All campaigns covers every ad set in the account, current and future. Specific limits the saver to the LinkedIn campaigns, ad sets or ABM Campaigns you select. A campaign in scope covers all the ad sets inside it, including ones added later.
Let ZenABM enforce it
The setting is applied to the in-scope ad sets right away, then re-checked every hour. A new ad set that appears inside the scope with the default back on is corrected on the next pass.
Each saver shows the ad sets it covers and the status of its last run (applying, applied or failed), so you can confirm the change landed in LinkedIn.
Switching a Budget Saver off stops ZenABM from enforcing it. Ad sets that were already changed stay as they are in LinkedIn. If you want Audience Expansion or LAN back on for an ad set, change it in Campaign Manager.
Best practices
- Start with all campaigns. The defaults are rarely right for ABM. Scope down only if a specific campaign genuinely needs LAN, such as a broad awareness play.
- Pair with exclusions. Budget Savers keep delivery on the members you targeted; Exclusions keep the wrong companies, titles and industries out of that audience.
- Ask Zena. Zena can read the current Budget Saver state and turn a saver on for you. The same actions are available through the MCP server and the REST API.
