Connecting HubSpot links your ad engagement to revenue. It brings your deals, pipelines, lifecycle stages and contacts into ZenABM, which powers influenced revenue, Deals, Contacts and automatic ABM stage tracking.
How to connect
Authorize ZenABM
From CRM Sync, choose Connect HubSpot and approve access in HubSpot. It takes a couple of clicks.
Review and approve the scopes
HubSpot shows you the exact scopes we request before you approve anything. See what we request below for what each one does.
The person connecting needs rights to authorize apps in HubSpot. If the approval screen blocks you, ask a HubSpot admin to run the connection.
What we request from HubSpot
ZenABM asks for nine scopes, and nothing else. HubSpot's own wording for each:
| Scope | HubSpot's description |
|---|---|
crm.objects.companies.read | View properties and other details about companies. |
crm.objects.companies.write | View properties and create, delete, or make changes to companies. |
crm.objects.contacts.read | View properties and other details about contacts. |
crm.objects.custom.write | Create, delete, or make changes to custom objects. |
crm.objects.deals.read | View properties and other details about deals. |
crm.schemas.companies.read | View details about property settings for companies. |
crm.schemas.companies.write | Create, delete, or make changes to property settings for companies. |
crm.schemas.deals.read | View details about property settings for deals. |
oauth | Basic scope required for the OAuth connection itself. |
What it unlocks
Dashboard
Influenced revenue lands on your dashboard, with deals tied back to the accounts your ads reached.
Sources
Multi-touch attribution across every channel, with CRM outcomes attached.
Contacts
The real people behind your accounts, populated from your HubSpot records.
Deals
Your HubSpot deals, connected to the accounts and ads that influenced them.
Company Journey
CRM context next to ad engagement, in order, on every company profile.
Going deeper
Choosing custom properties, syncing engagement data back to HubSpot, setting your influence threshold and window, and reconciling company matching are covered in HubSpot.
