Documentation
Everything you can do with ZenABM
Short, practical guides for every part of the product — from connecting your data to tracking accounts through your funnel, cutting wasted LinkedIn spend, putting Zena to work and proving the revenue impact of your ABM campaigns.
First stepsCreate your account and get set up in a few minutes.Connecting LinkedInLink your LinkedIn Ads account — the data source everything runs on.Connecting HubSpotConnect HubSpot to tie ad engagement to deals and revenue.Connecting SalesforceConnect Salesforce to bring your opportunities into ZenABM.Connecting AttioConnect Attio to sync ABM data out and pull your deals in.Invite team membersAdd your teammates and give them the right access.Understanding your dataHow we fetch and store your data
ABM CampaignsGroup LinkedIn campaigns into ABM motions and read pipeline, revenue, ROAS and pipeline per dollar for each.ABM StagesCustomizable account scoring: track how accounts move through your funnel and find the ones ready for sales outreach.IntentsIntent signals from ad engagement, synced to your CRM and sent anywhere you need them.
CompaniesEvery company engaging with your ads, with its engagement score, ABM stage, intents and CRM data.Company JourneyMulti-channel company journeys: LinkedIn Ads, Google Ads, Reddit Ads, AI referrals and organic visits on one timeline.Ad SetsPerformance of your LinkedIn Ad SetsCampaignsPerformance of your LinkedIn CampaignsJob TitlesSee which roles and personas your ads are actually reaching.DealsThe Deal Dashboard: the touchpoints behind every deal, and influenced pipeline and revenue across LinkedIn, Google Ads, Reddit Ads and organic.SourcesMulti-touch attribution across every channelContactsIdentified Contacts from your CRM and their touchpoints history
Budget SaversNewTurn off LinkedIn Audience Network and Audience Expansion on all or selected campaigns, current and future.ExclusionsKeep bad-fit companies, job titles and industries out of all or some of your campaigns and ad sets.Bids, budgets & decaying adsNewAI-assisted bid and budget adjustments, plus detecting and pausing ads that have started to decay.
Zena AI assistantNewAsk about performance, deep-dive any account, adjust bids and budgets, pause underperformers and create campaigns from a chat.Automated reportsNewWeekly, monthly and quarterly performance reports with conclusions, insights and action items, written by Zena.MCP serverConnect your ABM data to Claude, ChatGPT and any MCP client to analyze results and plan campaigns.
CRM syncNewSend engagement data, account scores, ABM stages and intent signals to HubSpot, Salesforce or Attio. ZenABM creates the properties for you.HubSpotSync engagements, deals and lifecycle data both ways — and tie ad engagement to revenue.SalesforceSync your opportunities and attribute them back to the accounts you advertise to.AttioPush LinkedIn engagement and ABM stages onto your Attio companies, and pull your deals back in.WebhooksSend ZenABM signals to any tool the moment accounts change.REST APIBuild anything on top of ZenABM data: raw engagement, account scores and intent signals.
