Campaign Structure & Strategy

By Emilia Korczynska

Camille Rextin’s BAM framework for enterprise ABM GTM strategy – Build (living ICP), Activate (all buying committee stakeholders including CTV), and Measure (holdout tests, not CPL).

By Emilia Korczynska

Joana Petrova’s full-stack ABM framework – how to coordinate LinkedIn ads, email, LinkedIn outbound, events, and peer references around target accounts with consistent stage-appropriate messaging.

By Emilia Korczynska

Most ABM teams obsess over ad creative and targeting – then send traffic to their homepage. I know because I did the same thing for months. Our LinkedIn ads were generating solid CTRs, our target account lists were dialed in, and we had engagement data flowing through ZenABM. But conversions? Flat.

By Emilia Korczynska

This guide covers everything I have learned about ABM ads on LinkedIn – both from running my own campaigns for 2+ years, and from analysing 211 companies ZenABM users with over 160k ads and $5.5 million in LinkedIn ad spend – as well as some consulting gigs.

By Emilia Korczynska

Influ2 is a person-based, contact-level ABM platform built for one core job: reaching specific people inside target accounts with ads, then showing you exactly who engaged so sales can follow up with context.

By Emilia Korczynska

HockeyStack is an account-based marketing (ABM) analytics platform that gives B2B revenue teams full visibility from the first ad impression to closed revenue. In this article, I’ll break down everything B2B marketers need to know about HockeyStack: what it is, who it’s for, how it works, its core features, pricing, strengths, and weaknesses.

By Emilia Korczynska

In this article, I’ll break down everything B2B marketers need to know about Radiate B2B: what it is, who it’s for, how it works, its core features, pricing, strengths, and weaknesses.

By Emilia Korczynska

N.Rich markets itself as an “agile, execution-first” account-based marketing platform built for mid-market and enterprise teams. So, it’s essentially a B2B demand-side platform (DSP) with ABM capabilities.

By Emilia Korczynska

Dreamdata bills itself as a B2B “Activation & Attribution Platform” that can map every buyer touchpoint and tie it to revenue. But it is a pricey and feature-heavy enterprise suite.

By Emilia Korczynska

Influ2 is marketed as the first person-based account-based marketing platform. It promises to target ads at specific individuals within your target accounts. That’s a bold twist on the usual account-level tactics. In theory, it sounds like ABM is finally getting personal.

By Emilia Korczynska

DemandSense markets itself as a LinkedIn-centric account-based marketing/demand-gen platform for B2B marketers and agencies. But in practice, many such ABM tools come loaded with big claims, plenty of features, hefty price tags, and a steep learning curve.

By Emilia Korczynska

Madison Logic is an enterprise-grade account-based marketing platform which promises to focus your firepower on high-value targets. But in practice, many such ABM tools come loaded with features, hefty price tags, and a steep learning curve.