Campaign Structure & Strategy

By Emilia Korczynska

LinkedIn ABM nurture campaigns fail for a reason not discussed enough: LinkedIn’s retargeting audiences are built around individual members, and your ABM funnel is built around accounts.

By Emilia Korczynska

What the LinkedIn Ads API really is, how to get developer access, the endpoints and auth involved, and why most teams put an MCP server on top of it.

By Emilia Korczynska

The difference between LinkedIn warm campaigns and consideration ads, and a cold-to-warm-to-pipeline sequence with the right formats and messaging for each stage.

By Emilia Korczynska

What does ABM actually mean in 2026? This guide breaks down account-based marketing in plain English – and shows how B2B teams use it to target, engage, and convert the right accounts.

By Emilia Korczynska

ABM orchestration is where strategy becomes execution. Learn how to coordinate LinkedIn ads, CRM stages, sales outreach, intent signals, and reporting across the full account journey.

By Emilia Korczynska

A good LinkedIn ads campaign structure is not just TOF, MOF, and BOF. For ABM, it should map to account stages, intent, retargeting, and sales follow-up.

By Emilia Korczynska

ABM segmentation is the foundation of every successful account-based campaign. Learn how to tier accounts by fit, intent, revenue potential, and go-to-market priority.

By Emilia Korczynska

Founder-led LinkedIn ads help B2B SaaS companies turn trust, point of view, and founder credibility into demand. Here’s how to make founder-led marketing work in paid campaigns.

By Emilia Korczynska

The ABM funnel is not the same as a lead funnel with different labels. This guide explains the stages, metrics, and account-level signals that actually matter.

By Emilia Korczynska

A strong ABM team needs more than marketing. Learn which roles own strategy, campaigns, RevOps, sales follow-up, reporting, and account progression.

By Emilia Korczynska

LinkedIn is the only social media platform where you can target specific companies by name, reach decision-makers at those companies by job title, and then see which companies engaged with your ads, all natively, through the platform’s own API.

By Emilia Korczynska

When Emilia Korczynska (VP of marketing at Userpilot) launched her first ABM program, she had no playbook. Most ABM content she found was high-level strategy slides: “align sales and marketing,” “target the right accounts,” “personalize your messaging.”