Campaign Structure & Strategy

By Emilia Korczynska

Enterprise decision-makers, budget-wielding executives, and other VIPs ignore 99% of marketing. They won’t budge with dry outreach or generic messaging. In this guide, I’ll break down advanced, actionable ABM tactics for hard to reach audiences that most experts recommend.

By Emilia Korczynska

ABM isn’t just about logging engagement numbers. The real competitive edge lies in how well your account penetration strategy reaches deep and wide across the decision-making unit of your target accounts. This becomes especially critical in enterprise deals where buying groups are sprawling (often 11 or more stakeholders are involved in the final decision).

By Emilia Korczynska

Account-based marketing has evolved way beyond the classic three tiers that every next LinkedIn carousel talks about. And nope, those new advanced ABM strategy types aren’t shiny buzzwords. They’re paying off!

By Emilia Korczynska

ABM isn’t only about engagement numbers, but also about how far and broadly the account has been penetrated. This is especially important for enterprise deals where the buying committees/DMUs can be really large (11+ decision makers at an average!). Yet, most B2B marketers seem to miss this.

By Emilia Korczynska

I don’t know if my company is on the TAL of Adobe or not, but they have been showing me really personalized ads for more than 3 months now! I mean, I’m accustomed to seeing my name in marketing emails, but LinkedIn ads addressing me by my name. That’s novel.

By Emilia Korczynska

The debate between traditional marketing and account-based marketing has long been a dilemma for businesses that want account focus without losing scale. Answer? One-to-many ABM. In this article, I will show you how to run it well. I will also walk through how ZenABM supports a One-to-many ABM strategy. Let’s go!

By Emilia Korczynska

In this guide, I break down seven real-world B2B ABM marketing examples and why they worked. For each example, I call out the exact tactics and the measurable outcomes so you can move fast. Read on, and take the leaf out of the book of the company that fits your motion.

By Emilia Korczynska

This article is for scrappy founders hunting for the most creative ABM ideas. These are the kind that feel slightly unhinged but deliver results across ABM. Some plays are clever “AI + webhook, multi-app automations.” Others are completely left-field, but effective. Let’s dig into 14 creative ABM ideas I swear by (and you might, too).

By Emilia Korczynska

I don’t find Display ads to be the best medium of advertisement for B2B account-based marketing (ABM). It has been years since I clicked on one or even noticed (yes, banner blindness is one of the reasons, but there’s one more: I ask stuff from AI now and visit blogs less and less).

By Emilia Korczynska

Account-based marketing (ABM) isn’t just about acquiring new logos; it’s also about retaining existing ones. So, I stalked ABM and customer retention experts, and researched other authoritative sources to bring you this ultimate ABM retention strategy guide. I have also discussed how ZenABM can support your ABM strategy.

By Emilia Korczynska

In this guide to one-to-one ABM, I have covered the whole motion end-to-end. From selecting and tiering target accounts to orchestrating personalized plays at scale. From RevOps alignment to advanced qualification frameworks like SPICED and MEDDPICC. From measurement to iteration. I have also discussed how ZenABM can support your ABM strategy at every step.

By Emilia Korczynska

Since ITSMA coined the term, ABM has dominated B2B conversations. In this article, I’ll unpack the ABM strategy definition in the most practical way possible, plus execution tips and working frameworks. I’ll also show how ZenABM helps you operationalize your ABM strategy definition at scale. Let’s go!