Campaign Structure & Strategy

By Emilia Korczynska

I made all the ABM mistakes in the book with my ABM campaigns so you don’t have to – from getting hung up on the old “lead gen” mindset, through letting the BDRs to their own devices, so their outreach was completely misaligned with the campaign content, to splitting my campaigns into such tiny segments…

By Emilia Korczynska

Common Room, at its core, is a data unification hub (the name is self-suggestive) and is used by marketers for ABM. The tool’s AI-powered lead-level engagement tracking on communities and socials, and Agentic AI for GTM set it apart from other ABM tools.

By Emilia Korczynska

6sense is a B2B account-based marketing (ABM) platform with a focus on AI-powered revenue intelligence and website visitor deanonymization. 6sense’s web visitor identification is, in fact, incorporated by other ABM tools too as an integration. The platform hosts a huge bundle of features and comes with premium pricing.

By Emilia Korczynska

Terminus is not only an end-to-end B2B account-based marketing (ABM) platform but also offers not-so-common features like email signature tracking, chat experience tracking for ABM, etc. But with a great suite of features comes a huge price tag and a steep learning curve.

By Emilia Korczynska

Demandbase One is an enterprise-grade, account-based go-to-market (ABM) platform. It is a complete hub for ABM pros. From TAL building and AI-powered account intelligence to multi-channel ad analytics and personalised micro-sites, it has it all. But with a gigantic suite of features comes a steep learning curve and a huge price tag.

By Emilia Korczynska

I’m planning to launch 17 new ABM campaigns for Userpilot this month – that’s 17 x ~at least 10 ads, so ~ 170 ad assets to create, manage and launch 🤯 Needless to say, I wouldn’t be able to do this without ABM campaign templates – and in general having systems for managing the ABM…