Ad Formats & Creatives

By Emilia Korczynska

LinkedIn ads personalization goes beyond putting a company name in the creative. The real opportunity is using account-level signals to tailor messaging by segment, persona, and buying intent.

By Emilia Korczynska

LinkedIn ads cost per result can be misleading if you are running ABM. This guide explains what CPR actually tells you, where it falls short, and how to interpret it alongside account engagement.

By Emilia Korczynska

Conversation ads can still work, but only when the offer, targeting, and message flow are genuinely useful. Here’s how to use them without creating another spammy LinkedIn experience.

By Emilia Korczynska

Selfie ads and authentic LinkedIn creatives often outperform polished brand ads because they feel native, human, and trustworthy. Here’s how to use them without making your brand look messy.

By Emilia Korczynska

When you start running account-based marketing campaigns on LinkedIn, the number of ad formats available feels overwhelming. And choosing the right format can make or break a campaign.

By Emilia Korczynska

Tim Davidson’s RPCD framework for Thought Leader Ads for ABM – Right Person, Right Content, Right Distribution, plus the CTA link tip that took one client from 1 to 6 demos per month.

By Emilia Korczynska

A data-driven comparison of all LinkedIn ad formats for ABM campaigns, with CTR, CPC, and CPM benchmarks from ZenABM’s 2026 report.

By Emilia Korczynska

Ready-to-use LinkedIn ad templates for every ad format, with copy frameworks, image templates, and creative structures backed by benchmark data.

By Emilia Korczynska

Breakdown of real LinkedIn ad examples from ABM campaigns, including TLAs, single image, carousel, and video ads, with CTR and CPC data.

By Emilia Korczynska

The most common reason TLAs underperform has nothing to do with budget, targeting, or bid strategy. It’s the post itself. Specifically: it reads like an ad. The moment a reader senses they’re being sold to – even subconsciously – they scroll.

By Emilia Korczynska

Complete LinkedIn sponsored post specifications for every format, with recommended dimensions, character limits, and mobile optimization tips.

By Emilia Korczynska

How to use LinkedIn spotlight ads for ABM campaigns, with specs, setup guide, personalization options, and cost benchmarks.