Ad Formats & Creatives

By Emilia Korczynska

The biggest bottleneck with thought leader ads is not the ad setup, the targeting, or the budget. It is getting real people to post the content you need to promote.

By Emilia Korczynska

How to use LinkedIn event ads to promote webinars and events to ABM target accounts, with specs, setup tips, and promotion strategies.

By Emilia Korczynska

A complete guide to LinkedIn message ads (InMail) for ABM, including specs, compliance, best practices, and when to use them in your funnel.

By Emilia Korczynska

LinkedIn Thought Leader Ads expert Q&A with Gabriel Ehrlich of Remotion – the real CTR metric, budget minimums, company vs contact list match rates, and attribution stack.

By Emilia Korczynska

Complete guide to LinkedIn carousel ad specs including card dimensions, character limits, design tips, and performance benchmarks for ABM.

By Emilia Korczynska

The complete guide to LinkedIn ad sizes for every format. Exact pixel dimensions, aspect ratios, safe zones, and mobile-first design recommendations.

By Emilia Korczynska

Carousel ads make up just 2.73% of total LinkedIn ad spend across the 211 companies in our 2026 LinkedIn ABM benchmarks report. Almost nobody is using them. And the people who skip carousels are usually doing so because the blended CTR (0.32%) looks lower than single image ads (0.42%). That comparison misses the real story.

By Emilia Korczynska

Video ads get 31.72% of total LinkedIn ad budgets. That is the second largest allocation after single image ads. And yet, video delivers the lowest efficiency score of any LinkedIn ad format – 1.5 out of 10. I am not saying video is useless.

By Emilia Korczynska

Single image ads eat up 61.87% of all LinkedIn ad budgets. They are the dominant format by a wide margin – and yet most teams have no idea whether their numbers are good, average, or terrible.

By Emilia Korczynska

LinkedIn text ads are the most underrated ad format on the platform. Most marketers dismiss them because the click-through rates are terrible. And they are right – the CTR is terrible. But that is exactly what makes LinkedIn text ads so powerful for B2B marketers who know how to use them.

By Emilia Korczynska

Let me start with my hot take: video ads, especially linkedin video ads, are the most overallocated and underperforming format on LinkedIn. I know that’s a bold opener for a “best practices” post.

By Emilia Korczynska

After running LinkedIn single image ads for over 16 months and analyzing performance data from our entire customer base, I’ve identified exactly what separates high-performing ads from the ones that get scrolled past.