Ad Formats & Creatives

By Emilia Korczynska

Getting LinkedIn single image ads specs right is critical – I’ve seen campaigns underperform simply because the image was cropped wrong or the text got truncated. After running hundreds of single image ads over the past 16 months, I’ve learned exactly which specs matter and where teams commonly make mistakes.

By Emilia Korczynska

LinkedIn single image ads are the workhorse of B2B advertising – and after running them for over 16 months across multiple ABM campaigns, I’ve learned exactly what makes them work. When I first started running single image ads as part of our LinkedIn ABM program, my CTR was hovering around 0.3%.

By Emilia Korczynska

Well I’m not surprised why you’re looking for LinkedIn single image ads best practices (for your ABM campaigns) – a) they are the most popular ad format on LinkedIn ads and b) they can be a great way to distribute your message to your target ABM audience; c) ABM on LinkedIn is booming so you’d…

By Emilia Korczynska

Want to know how to run Thought Leader Ads on LinkedIn? This guide walks through the complete process – from setup to optimization. After analyzing 119 TLAs and over $300K in ad spend for our 2026 LinkedIn ABM Benchmarks Report, I’ve documented exactly what works.

By Emilia Korczynska

Looking for LinkedIn Thought Leader Ads examples that actually work? I’ve analyzed over 119 TLAs and $300K in ad spend for our 2026 LinkedIn ABM Benchmarks Report – and the patterns are clear.

By Emilia Korczynska

LinkedIn Thought Leader Ads have become the most effective ad format on the platform – and not even close.

By Emilia Korczynska

Wondering what LinkedIn Thought Leader ads are and if you should use them for your ABM strategy? Short answer: yes you should.

By Emilia Korczynska

LinkedIn Document Ads sit in an interesting middle ground between content marketing and paid distribution. They let you promote a PDF, deck, or report directly in the LinkedIn feed so people can start consuming the asset without immediately bouncing to a landing page.

By Emilia Korczynska

LinkedIn video ads are the most sought-after and, of course, expensive too. So, here I am, having conducted extensive research and identified the best successful LinkedIn video ads examples that you can learn from for your own ABM campaigns.