Audience & Targeting

By Emilia Korczynska

LinkedIn ads industry targeting was the first thing we set up when we launched our LinkedIn ABM program, and the last thing we thought to question, which cost us real money. Here is what almost nobody explains before you spend: the industry LinkedIn assigns to a person is not something that person chose.

By Emilia Korczynska

The LinkedIn Ads minimum audience size is 300 members per ad set, and that one number breaks more ABM programs than any creative or bidding mistake I see.

By Emilia Korczynska

ABM prospecting sounds simple in theory: pick your target accounts, reach out, and close bigger deals. In practice, most teams get stuck much earlier.

By Emilia Korczynska

Should you use LinkedIn lookalike audiences for ABM? Learn how they work, the risks for account-based campaigns, and recommended alternatives.

By Emilia Korczynska

How to use every type of LinkedIn matched audience for ABM campaigns, with match rate tips, company vs contact list comparison, and optimization strategies.

By Emilia Korczynska

How to use LinkedIn contact targeting for ABM campaigns, with match rate expectations, upload tips, and company list vs contact list comparison.

By Emilia Korczynska

Everything you need to know about LinkedIn third-party audiences, including data partners, audience types, and recommendations for ABM campaigns.

By Emilia Korczynska

Why you should disable the LinkedIn Audience Network for ABM campaigns. Analysis of bot traffic, click fraud risks, and expert recommendations.

By Emilia Korczynska

Every LinkedIn targeting option explained for ABM, from company attributes to member traits, with strategies for combining criteria effectively.

By Emilia Korczynska

All LinkedIn retargeting audience types explained for ABM campaigns, with creation guides, layering strategies, and performance optimization tips.

By Emilia Korczynska

LinkedIn audience expansion undermines ABM targeting. Learn how it works, why experts recommend disabling it, and how to maintain targeting control.

By Emilia Korczynska

Audience penetration on LinkedIn measures how much of your target account list you actually reach. In an account-based context, it’s not just about raw impressions. It’s about reaching the right companies and multiple stakeholders within them. To truly deepen penetration, you need to combine LinkedIn ads with organic tactics and align sales and marketing.