Campaign Structure & Strategy

By Emilia Korczynska

In this article, I have shared three primary ABM strategy examples (one-to-one, one-to-few, and one-to-many). how to execute each like a pro, and also how ZenABM can help you along the way. Let’s go! ABM Strategy Examples: Quick Summary 1.

By Emilia Korczynska

Okay, so maybe you are looking for a heated debate: Account-Based Marketing vs. Traditional Marketing. However, the truth is that none of them is objectively better than the other. And you don’t always have to choose one. Some businesses can run both simultaneously, while for some only one of them is suited.

By Emilia Korczynska

I’d say this isn’t an article but a giveaway 😉 – we have shared all that you need to build your ABM strategy template and many free, ready-made templates for different steps of the strategy.

By Emilia Korczynska

Wondering how to use Clay for target account list building for Account-Based Marketing (ABM) campaigns? In this article, I’ll show you how I built a small target account list for ZenABM step-by-step. We’ll also go through a case study, some SME insights and exactly why most marketers prefer Clay. Let’s get started!

By Emilia Korczynska

If you are looking for the best ABM tactics that go beyond surface-level advice like “align sales and marketing” or “make personalized ads,” this article is for you.

By Emilia Korczynska

In this article, I have dissected 7 pretty successful real-world B2B SaaS ABM campaign examples. For each example, I have covered its unique tactics and the impressive outcomes achieved. Read on and steal away the one that suits your B2B venture the most.

By Emilia Korczynska

RollWorks is an enterprise-grade, account-based marketing (ABM) platform. It is a complete solution for ABM professionals. From precise advertisement filters and account-level intent data to CRM and MAP workflows and tons of integrations, RollWorks is feature-heavy. But again, it comes with a premium price.

By Emilia Korczynska

I spoke with different GTM experts to learn how they use Clay for ABM. And, I’ve pulled together their best insights (and shared step-by-step workflows) to inspire you to start using Clay the same way.

By Emilia Korczynska

Most B2B marketers have adopted ABM now, yet two out of every three of them still cling to old lead-gen metrics. Why is that? Because ABM’s promise comes with new pitfalls that first-wave playbooks never addressed.

By Emilia Korczynska

From new frameworks for segmentation like ‘SPICED’ to the traditional ones based on persona (job-roles/decision-roles) and firmographics, I have discussed them all in this article, along with what ABM experts suggest about ABM strategy and segmentation and how ZenABM can help along the way. Read on if you’re up to ABM!

By Emilia Korczynska

Traditional marketing often relies on the “spray and pray” approach. You churn out generic content and hope leads appear. When they do, you chase them without fully understanding their pain points or fit (and end up getting poor conversions).

By Emilia Korczynska

ABM is about pursuing high-value accounts instead of casting a marketing net wide and hoping to catch MQLs/SQLs that your sales team always calls ‘not warmed up enough’ anyway. This strategy makes even more sense for B2B, where the ACVs are high.