![Running ABM on LinkedIn – The Ultimate Guide [Updated for 2026]](/_next/image?url=https%3A%2F%2Fwp.zenabm.com%2Fwp-content%2Fuploads%2F2025%2F03%2FRunning-ABM-on-LinkedIn-The-Ultimate-Guide.png&w=3840&q=75)
By Emilia Korczynska
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By Emilia Korczynska
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By Emilia Korczynska
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By Yashasvi Saxena
Today, I’m going to share the most important LinkedIn ads benchmarks for B2B SaaS in 2026, so you do not operate in a vacuum when running ABM on LinkedIn. The data is grounded in the ZenABM 2026 LinkedIn ABM Performance Benchmarks Report, which analyzed real performance data from 211 B2B companies, 161,256 LinkedIn ads, $5.5M... Continue reading Top 7 LinkedIn Ads Benchmarks Every B2B SaaS Marketer Needs to Watch For in 2026
Read moreBy Emilia Korczynska
Here is the uncomfortable truth about marketing channel attribution: most B2B teams are making million-dollar budget decisions using data that captures only a fraction of the real buyer journey. I know that because I have run a 7-figure ABM program on LinkedIn and spent more hours than I would like trying to work out which... Continue reading Marketing Channel Attribution: How to Attribute Deals and Revenue to Different Marketing Channels
Read moreBy Yashasvi Saxena
Attributing revenue, ROI, and pipeline influence to your LinkedIn ad campaigns cannot be done in Excel workbooks or Notion tables. The buyer journey on LinkedIn is too complex, too multi-touch, and too impression-heavy for manual tracking to capture what’s actually happening. You need a dedicated tool in your stack, and you need to pick the... Continue reading 9 Best LinkedIn Ad Campaign Attribution Tools for 2026
Read moreBy Yashasvi Saxena
A prospect sees your LinkedIn Thought Leader Ad in January. In February, they Google your company name and click a paid search result. In March, they read two blog posts through organic search. In April, a BDR sends a cold email. In May, they booked a demo from a retargeting ad. In July, the deal... Continue reading Cross Channel Marketing Attribution: How to Build Cross-Channel Revenue Attribution Journeys
Read moreBy Yashasvi Saxena
Cross-channel marketing attribution software solves a very specific problem: it connects touchpoints across LinkedIn, Google, organic, email, and outbound to the deals and revenue sitting in your CRM. Without that connection, you are making budget decisions from isolated fragments of the buyer journey rather than from the full path to conversion. Emilia Korczynska has tested... Continue reading Cross Channel Marketing Attribution Software: 5 Best Tools for B2B Revenue Attribution
Read moreBy Yashasvi Saxena
LinkedIn is the only social media platform where you can target specific companies by name, reach decision-makers at those companies by job title, and then see which companies engaged with your ads, all natively, through the platform’s own API. Every other social media platform requires workarounds, hacks, and compromises that make ABM significantly harder and... Continue reading ABM on Social Media: The Complete LinkedIn-First Playbook
Read moreBy Yashasvi Saxena
If you’re planning to break into account-based marketing (ABM) with a free or low-cost tool, there are solid options available right now. Some are completely free, others offer free tiers with real utility, and a few give you a long enough trial to run an actual pilot and prove ROI before you pay a cent.... Continue reading 12 Free ABM Tools for SMBs (2026): Features, Pricing, Integrations and Use Cases
Read moreBy Yashasvi Saxena
Over 16 months, Emilia Korczynska (VP of Marketing at Userpilot) ran a 1:Many ABM program on LinkedIn targeting 26,315 accounts. It generated well over $5M in pipeline from 10x less ad spend, at $10.79 in pipeline per dollar spent, and over 2x ROAS in closed-won revenue. The team kept increasing the budget from the original... Continue reading ABM at Scale: How to Run 1:Many Programs Without Losing Personalization
Read moreBy Yashasvi Saxena
When Emilia Korczynska (VP of marketing at Userpilot) launched her first ABM program, she had no playbook. Most ABM content she found was high-level strategy slides: “align sales and marketing,” “target the right accounts,” “personalize your messaging.” Stuff like this: None of it told her which buttons to click in LinkedIn Campaign Manager, how many... Continue reading ABM Program Setup: From Zero to First Campaign
Read moreBy Yashasvi Saxena
ABM prospecting sounds simple in theory: pick your target accounts, reach out, and close bigger deals. In practice, most teams get stuck much earlier. The list is too broad, the outreach is too generic, sales and marketing are not working from the same signals, and “personalization” means adding a first name to a message that... Continue reading ABM Prospecting Strategy: The Ultimate Tactical Playbook for 2026
Read moreBy Yashasvi Saxena
The biggest leak in most ABM programs does not happen at targeting or creative. It happens at the handover. Marketing warms an account with LinkedIn ads, builds familiarity over weeks, and generates real engagement signals. Then sales reaches out with a cold, generic message because none of that engagement context ever made it into the... Continue reading Account-Based Sales Development: Aligning Sales and Marketing
Read moreBy Emilia Korczynska
A lot of people have been recently asking me what’s the best way to move accounts from the Aware Stage to the Considering Stage in their ABM program – in other words, how to make the brand-aware accounts finally interested in buying your product. In my experience (running 6-figure ABM programs for 2+ years), this... Continue reading How to Move Accounts from Aware to Considering ABM Stage – It’s More Than Just Ads
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