Tired of spending hours in LinkedIn Campaign Manager, manually analysing your LinkedIn ad performance or exporting CSV files and uploading them to chatGPT all the time? Me too. That’s why we built Zena – an AI-powered chatbot to help you analyze your LinkedIn ad data, ABM campaign data, company-level engagements and LinkedIn ads-influenced deals. It connects your LinkedIn Ads API and CRM data, as well as your ZenABM data, allowing you to chat with your data and instantly uncover insights at the company level.
Instead of digging through raw numbers, you can ask Zena questions about your ads, campaigns, and how they impact your bottom line. In minutes, Zena will generate clear analysis, highlight top engaged accounts, how much you’ve spent on the accounts, how much pipeline you’ve generated, which deals were influenced, and even produce detailed performance reports – all from $59 per month (with a free trial letting you ask 10 questions for free!)
In this post – I will show you what kind of questions you can ask Zena, and what kind of insights you can get from her – at different levels of analysis (ABM campaign level, LinkedIn campaign/ad level, spend data, deal data).
You can watch this quick interactive demo to see how Zena works directly here:
What is Zena by ZenABM? A quick overview
Zena (by ZenABM.com) is essentially your LinkedIn Ads AI analyst available 24/7. Instead of looking at static dashboards, Zena lets you ask open-ended questions. It’s an intuitive chat built on top of OpenAI API with dozens of thought-through prompts and endpoints, that knows exactly how to analyze and de-anonymize your LinkedIn ad data.
Once you’ve connected your LinkedIn ads to ZenABM Zena will be able to answer any questions about your LinkedIn ads showing you which companies are interacting with your ads, how your campaigns and ads are performing, and how much you’ve spent on them in total + how much you’ve spent on each individual company in any time period.
Once you’ve also connected your CRM (Hubspot, Salesforce) to ZenABM – Zena will also be able to link your company-level ad engagements to specific companies and deals in your CRM, and will thus be able to answer questions about your LinkedIn-ad influenced pipeline and revenue. Zena will give you a glimpse into what’s happening in your sales funnel.
For example: you can ask, “Which of our campaigns generated the most pipeline this quarter?” or “Who are the top companies clicking our image ads?” – and Zena will comb through the LinkedIn Ads API and CRM data to give you human-friendly answers. This means you spend less time exporting spreadsheets and more time acting on real intelligence.
We are live on Product Hunt with Zena today – so please give us a “thumbs up” there if you think this is a good idea ;))
Manual LinkedIn Ads analysis is slow – Zena lets you chat with your LinkedIn + CRM data to instantly see company-level engagement, pipeline influence, and performance insights.
You can ask Zena anything about your ads, ABM campaigns, spend, or deals – she returns human-friendly analysis, ROI metrics, and top engaged accounts in minutes.
Zena de-anonymizes which companies clicked, viewed, or engaged with your ads and shows how they progressed through your ABM funnel.
She identifies high-intent accounts and highlights which companies are ready for outreach or missing from CRM activity.
Zena ranks your top-performing LinkedIn and ABM campaigns by engagement, pipeline, revenue, CTR, or ROI, and compares campaigns side-by-side.
She analyzes ad formats (image, video, carousel, TLA) to show which creatives and formats drive the best engagement and pipeline.
Zena breaks down engagement by job title/seniority so you can target the right personas and exclude wasted spend.
You get transparent ad spend insights – including spend per campaign and per company – to optimize budget allocation.
Zena generates full LinkedIn Ads or ABM performance reports instantly (weekly, monthly, exec summaries, comparisons).
Pricing starts at $59/mo with 10 free trial chats to test everything.
With Zena, you can de-anonymize ad performance on the target account (company) level. It will show you exactly how each company interacted with your ads and how far they moved through your funnel (see: account stages).
You’ll know which companies clicked your ads, viewed your content, or filled out forms – and you’ll see this data tied to your CRM records.
This lets you answer questions like “Which companies engaged with our recent campaign?” and “How much pipeline did we generate from company X last month?” without manual analysis.
Zena can also help you identify high-value targets for sales outreach. For instance, it can quickly show you which companies had the most ad clicks last week, indicating they’re ready for engagement:
Here’s a bunch of prompts you can use with Zena to get insights about your companies:
Show my top engaged companies this month.
Which companies clicked our ads the most this week?
Which accounts progressed stages (Aware → Interested) in the last 30 days?
Which companies have high engagement but zero CRM activity?
Give me a list of high-intent companies we haven’t reached out to yet.
Show me engagement trends for {Company X}.
Which companies received the most impressions but no clicks?
Who are our fastest-growing engaged accounts?
Which companies engaged for the first time this week?
Which accounts dropped in engagement compared to last month?
Zena will also tell you which of your LinkedIn campaigns and ABM campaigns are performing best – in terms of driving engagement, or pipeline.
Zena can shows detailed engagement data per campaign – clicks, impressions, and more – for each company:
It can also give you insights into your top-performing ABM campaigns (spanning several LinkedIn campaigns, targetting e.g. different audiences) over time:
Which LinkedIn campaigns performed best by CTR this month?
Which ABM campaigns influenced the most revenue this quarter?
How did my ABM campaign performance change month-over-month?
Which campaigns underperformed based on spend vs engagement?
Which campaign drove the lowest cost per engaged company?
Compare {Campaign A} vs {Campaign B}.
Which campaigns should I scale up based on ROI?
Wondering how your LinkedIn ads affect revenue?
Zena combines ad engagement data with CRM deals to show your pipeline influenced by LinkedIn ads.
It can break this down by month, so you can track trends over time.
For example, you can ask, “How much pipeline did our ads generate in Q1?” Zena will use your CRM’s deal data to calculate how many leads and deals can be traced back to ad clicks, giving you a clear view of ROI.
Show all deals influenced by our LinkedIn ads.
Which campaigns influenced revenue this month?
What percentage of pipeline came from ad engagement?
Walk me through the ad engagement journey for {Deal X}.
Which accounts turned into opportunities after clicking ads?
Zena AI helps you compare performance across different ad formats. Whether you’re using text link ads (TLAs), image ads, video ads, or carousel ads, Zena can analyze each format’s effectiveness in terms of driving engagements and pipeline:
You might learn that video ads are driving the highest click-through rates or that carousel ads are attracting a particular industry. With these insights, you can double down on the formats that work and refine your creative strategy.
Which of my ads had the highest CTR this week?
Show top-performing image ads vs video ads.
Which TLAs performed best for high-intent companies?
Which ads are causing fatigue?
Which creatives drove the most pipeline influence?
Rank formats by engagement: video, image, TLA, carousel.
Which ads had high spend but low performance?
Show the top 10 ads by engaged accounts.
Which ads performed best in enterprise accounts?
What’s my best-performing ad this quarter?
Zena breaks down engagements by job title (and other demographics) so you see which roles are most interested in your content. For example, it might show that “Marketing Managers” clicked your latest campaign 200 times, whereas “CTOs” clicked only 50 times.
Since Zena tells you exactly who (which job titles) is clicking your ads, with this data, you can adjust your targeting in future campaigns or tailor messaging to the job functions that matter most.
You can also ask Zena which companies had the highest cost per click and didn’t convert, so you can exclude them from your targeting:
Zena AI also gives you instant insights into how the companies are progressing down the funnel:
Which job titles engaged most with our ads this month?
Break down clicks by seniority: IC, Manager, Director, VP, C-suite.
Which job titles engaged the most in {Campaign X}?
Which personas are missing from this campaign’s engagement?
Which job titles drove the most high-intent signals?
Zena AI gives you more visibility into ad spend at both the campaign and account level.
Zena will report how much of your budget was spent on each campaign:
…and even each individual company you target:
This means you can track ROI precisely – seeing, for instance, that Company X got 30% of your budget but only contributed 5% of pipeline, signaling a need to reallocate spend.
This granular view helps you optimize your ad budgets for maximum impact.
Where did we spend the most budget this month?
Which companies cost us the most to engage?
Show spend by campaign + ROI.
Which campaigns wasted budget (high spend, low engagement)?
What’s my cost per engaged company for this quarter?
Tired of spending hours preparing reports? Zena lets you generate and share detailed reports in seconds. Simply ask it for the report you need – for example, “Create a monthly LinkedIn Ad performance report” or “Give me an executive summary of my ABM campaign/ LinkedIn campaign performance in October vs November” – and Zena will pull all relevant data from LinkedIn and your CRM.
You’ll get a ready-to-share report detailing clicks, impressions, top accounts, ROI metrics, and more. This speeds up your workflow and ensures your team can make decisions based on the latest data.
Throughout all these features, Zena’s user-friendly chat interface makes it simple. It transforms complex LinkedIn Ads analytics into plain English insights so you can focus on strategy, not spreadsheets.
Generate a weekly LinkedIn Ads performance report.
Give me a one-page ROI summary for leadership.
Create a Sales-ready list of accounts to contact this week.
Show opportunities we might lose based on declining engagement.
What should I fix first in my LinkedIn Ads strategy?
You can try Zena AI for free – 10 chats are included in ZenABM’s free trial.
Zena AI starts for $59 per month, which covers 10 chats per day. The next ZenABM’s plan – Growth – gives you 50 chats with Zena per day from $159/month. Enterprise & Agency plans give you unlimited chats.
Get today and get an immediate 360° view of your LinkedIn Ads’ performance and revenue impact – all for just $59/month.
What data sources does Zena connect to?
Zena securely connects to your LinkedIn Ads account via the LinkedIn Ads API and also syncs data from your CRM (like Salesforce, HubSpot, etc.). By merging these sources, Zena can show which companies and leads in your CRM correspond to your LinkedIn ad engagements.
How does company-level analysis work?
It works by matching ad interactions with CRM records. When someone from a company clicks your ad, Zena flags that company in your CRM data. This de-anonymization lets you see exactly which companies are interacting, how much you spent on them, and how those interactions translate into leads or deals.
Can I track campaign performance over time?
Absolutely. Zena provides month-over-month tracking for your campaigns. You can compare different time periods, see trends, and understand seasonal patterns. For example, you might ask, “How did our campaigns perform this quarter versus last quarter?” and Zena will give you a breakdown of changes in engagement and pipeline.
What LinkedIn ad formats does Zena analyze?
Zena handles all major LinkedIn ad formats, including Text Link Ads (TLAs), image ads, video ads, carousel ads, and more. You can compare metrics like click-through rate (CTR), impressions, and total clicks across formats to find which creative types are most effective for your goals.
How quickly can I generate reports?
In minutes, not hours. Traditional report generation can be slow, but with Zena you simply request the report you need. Zena will automatically gather and analyze the relevant data, producing a comprehensive report on the spot. It’s as easy as asking: “Generate my end-of-month ad performance report.”
Which ZenABM plans include Zena?
Zena is available on all ZenABM subscription plans. The Starter Plan includes up to 10 chats per day with Zena (perfect for smaller teams), the Growth Plan offers 50 chats/day, and the Pro & Agency Plans give you unlimited chats. Every plan provides full access to Zena’s AI analytics capabilities.
Is Zena available in a free trial?
Yes! ZenABM’s free trial includes 10 free messages with Zena AI. This lets you test drive Zena’s chat analytics on your LinkedIn Ads data before committing to a paid plan.
Start chatting with Zena today and unlock deep, company-level insights from your LinkedIn Ads data. Sign up for a free trial or book a demo to see how Zena can supercharge your ABM campaigns and ROI reporting.
