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Tired of spending hours in LinkedIn Campaign Manager, manually analysing your LinkedIn ad performance or exporting CSV files and uploading them to chatGPT all the time? Me too. That’s why we built Zena – an AI-powered chatbot to help you analyze your LinkedIn ad data, ABM campaign data, company-level engagements and LinkedIn ads-influenced deals. It connects your LinkedIn Ads API and CRM data, as well as your ZenABM data, allowing you to chat with your data and instantly uncover insights at the company level.
Instead of digging through raw numbers, you can ask Zena questions about your ads, campaigns, and how they impact your bottom line. In minutes, Zena will generate clear analysis, highlight top engaged accounts, how much you’ve spent on the accounts, how much pipeline you’ve generated, which deals were influenced, and even produce detailed performance reports – all from $59 per month (with a free trial letting you ask 10 questions for free!)
In this post – I will show you what kind of questions you can ask Zena, and what kind of insights you can get from her – at different levels of analysis (ABM campaign level, LinkedIn campaign/ad level, spend data, deal data).
You can watch this quick interactive demo to see how Zena works directly here:
What is Zena by ZenABM? A quick overview
Zena (by ZenABM.com) is essentially your LinkedIn Ads AI analyst available 24/7. Instead of looking at static dashboards, Zena lets you ask open-ended questions. It’s an intuitive chat built on top of OpenAI API with dozens of thought-through prompts and endpoints, that knows exactly how to analyze and de-anonymize your LinkedIn ad data.
Once you’ve connected your LinkedIn ads to ZenABM Zena will be able to answer any questions about your LinkedIn ads showing you which companies are interacting with your ads, how your campaigns and ads are performing, and how much you’ve spent on them in total + how much you’ve spent on each individual company in any time period.
Once you’ve also connected your CRM (Hubspot, Salesforce) to ZenABM – Zena will also be able to link your company-level ad engagements to specific companies and deals in your CRM, and will thus be able to answer questions about your LinkedIn-ad influenced pipeline and revenue. Zena will give you a glimpse into what’s happening in your sales funnel.
For example: you can ask, “Which of our campaigns generated the most pipeline this quarter?” or “Who are the top companies clicking our image ads?” – and Zena will comb through the LinkedIn Ads API and CRM data to give you human-friendly answers. This means you spend less time exporting spreadsheets and more time acting on real intelligence.
We are live on Product Hunt with Zena today – so please give us a “thumbs up” there if you think this is a good idea ;))
With Zena, you can de-anonymize ad performance on the target account (company) level. It will show you exactly how each company interacted with your ads and how far they moved through your funnel (see: account stages).
You’ll know which companies clicked your ads, viewed your content, or filled out forms – and you’ll see this data tied to your CRM records.
This lets you answer questions like “Which companies engaged with our recent campaign?” and “How much pipeline did we generate from company X last month?” without manual analysis.
Zena can also help you identify high-value targets for sales outreach. For instance, it can quickly show you which companies had the most ad clicks last week, indicating they’re ready for engagement:
Here’s a bunch of prompts you can use with Zena to get insights about your companies:
Zena will also tell you which of your LinkedIn campaigns and ABM campaigns are performing best – in terms of driving engagement, or pipeline.
Zena can shows detailed engagement data per campaign – clicks, impressions, and more – for each company:
It can also give you insights into your top-performing ABM campaigns (spanning several LinkedIn campaigns, targetting e.g. different audiences) over time:
Wondering how your LinkedIn ads affect revenue?
Zena combines ad engagement data with CRM deals to show your pipeline influenced by LinkedIn ads.
It can break this down by month, so you can track trends over time.
For example, you can ask, “How much pipeline did our ads generate in Q1?” Zena will use your CRM’s deal data to calculate how many leads and deals can be traced back to ad clicks, giving you a clear view of ROI.
Zena AI helps you compare performance across different ad formats. Whether you’re using text link ads (TLAs), image ads, video ads, or carousel ads, Zena can analyze each format’s effectiveness in terms of driving engagements and pipeline:
You might learn that video ads are driving the highest click-through rates or that carousel ads are attracting a particular industry. With these insights, you can double down on the formats that work and refine your creative strategy.
Zena breaks down engagements by job title (and other demographics) so you see which roles are most interested in your content. For example, it might show that “Marketing Managers” clicked your latest campaign 200 times, whereas “CTOs” clicked only 50 times.
Since Zena tells you exactly who (which job titles) is clicking your ads, with this data, you can adjust your targeting in future campaigns or tailor messaging to the job functions that matter most.
You can also ask Zena which companies had the highest cost per click and didn’t convert, so you can exclude them from your targeting:
Zena AI also gives you instant insights into how the companies are progressing down the funnel:
Zena AI gives you more visibility into ad spend at both the campaign and account level.
Zena will report how much of your budget was spent on each campaign:
…and even each individual company you target:
This means you can track ROI precisely – seeing, for instance, that Company X got 30% of your budget but only contributed 5% of pipeline, signaling a need to reallocate spend.
This granular view helps you optimize your ad budgets for maximum impact.
Tired of spending hours preparing reports? Zena lets you generate and share detailed reports in seconds. Simply ask it for the report you need – for example, “Create a monthly LinkedIn Ad performance report” or “Give me an executive summary of my ABM campaign/ LinkedIn campaign performance in October vs November” – and Zena will pull all relevant data from LinkedIn and your CRM.
You’ll get a ready-to-share report detailing clicks, impressions, top accounts, ROI metrics, and more. This speeds up your workflow and ensures your team can make decisions based on the latest data.
Throughout all these features, Zena’s user-friendly chat interface makes it simple. It transforms complex LinkedIn Ads analytics into plain English insights so you can focus on strategy, not spreadsheets.
You can try Zena AI for free – 10 chats are included in ZenABM’s free trial.
Zena AI starts for $59 per month, which covers 10 chats per day. The next ZenABM’s plan – Growth – gives you 50 chats with Zena per day from $159/month. Enterprise & Agency plans give you unlimited chats.
Get today and get an immediate 360° view of your LinkedIn Ads’ performance and revenue impact – all for just $59/month.
Start chatting with Zena today and unlock deep, company-level insights from your LinkedIn Ads data. Sign up for a free trial or book a demo to see how Zena can supercharge your ABM campaigns and ROI reporting.
