This article is for scrappy founders hunting for the most creative ABM ideas. These are the kind that feel slightly unhinged but deliver results across ABM.
Some plays are clever “AI + webhook, multi-app automations.” Others are completely left-field, but effective.
Let’s dig into 14 creative ABM ideas I swear by (and you might, too).
14 Creative ABM Ideas to Try: Quick Summary
- Automated ABM workflows: Speed up research, TAL building, enrichment, and outreach.
- CRM automation with LinkedIn ads: Auto-sync LinkedIn engagement to CRM via ZenABM.
- Custom GPT copilot: Spin up GPTs tuned to your ICP for research and messaging.
- Meme-driven marketing: Use relatable memes to spike reach and engagement.
- Multi-channel pod attacks: Hit buying committees across channels in sync.
- Hyper-personalized ads & landing pages: Drop logos and tailored microsites.
- Community engagement: Show up authentically in the rooms your ICP inhabits.
- Data-driven storytelling: Craft narratives mapped to each account’s pain.
- Account-aware chatbots: Adapt site conversations by visiting company.
- Real-time social listening: Engage prospects the moment they post.
- Signal-triggered outreach: Auto-launch plays on funding, hires, or news.
- Micro-events: Curate small, high-intent roundtables and workshops.
- Executive dinners & stunts: Memorable experiences for the C-suite.
- Embedded intent in ads: Infer intent from creative themes via ZenABM.
Tactic#1: Automating Different Parts of Your ABM Motion
Think “AI + webhooks/zaps across tools.” LinkedIn is full of these creative ABM ideas.
Eight standouts:
Automate Sales’ Research Before a Call with a New Prospect
George Chasiotis (Co-founder at Restartt) shared this slick workflow:
It auto-handles the pre-call research the moment a new prospect books via Calendly (or your tool of choice).
Workflow:
- Calendly booking → new deal in CRM (Attio in his setup).
- Instant Slack alert.
- Attio pushes contact to a Clay table for enrichment.
- Clay enriches and sends data back to Attio.
- Sales walks in primed with context before the call.
Job-Opening Based TAL Building and Enrichment for ABM
Another banger from George:
It finds companies hiring for roles aligned to your service, then enriches them.
Workflow:
- Perplexity extracts recurring keywords from target job postings.
- Warmly builds a company list hiring for those roles.
- Clay enriches; accounts get added to the CRM.
- Slack notifies the team about fresh active prospects.
Perfect for seeding a TAL for creative ABM ideas at scale.
Meta Ads Performance Tracking Chatbot
Performance marketer Parvezalam Shaikh built a chatbot that tracks each ad daily and calculates ROAS, ROI, etc. via her LinkedIn post.
No more bouncing between Ads Manager, sheets, and dashboards. Your ABM data answers back.
Turning LinkedIn Into a Search Engine for Building ABM TAL
Philip Lakin (Zapier) exported his LinkedIn network to a Zapier Table for enrichment (company size, title, etc.).
He then wired a Zapier AI Agent to query it in plain English—“Show Executive Assistants or Chiefs of Staff connected to CEOs in my network.”
Result: a custom LinkedIn “search engine” to pinpoint prospects by role, size, or interactions—no new connection requests needed.
Finding People Interacting with Relevant LinkedIn Posts (We Use This Ourselves)
We’re a LinkedIn ads ABM platform, so folks engaging with ABM-on-LinkedIn posts are prime pre-leads.
Our flow:
- Scrape likes/comments from competitor/ABM expert posts via MeetAlfred.
- Pipe to Clay; filter by ICP titles and tech (HubSpot, Salesforce, etc.).
- Cross-check in the LinkedIn Ads Library to confirm they run ads (high intent).
- Enrich + verify emails.
- Send warm leads to Smartlead (email) and MeetAlfred (LinkedIn) via sequencing.
Then we outreach like this: 
For ABM, add the companies from step 3 to your TAL. Swap post topics to fit your product.
Clay-Powered Automated ABM Workflows
Clay is the backbone of tons of creative ABM ideas thanks to its clean UI and 100+ enrichers.
LinkedIn marketers are constantly sharing new Clay-powered lifts for ABM and RevOps.
Seven great examples:
| Use Case | Clay’s Role | Real-world Example |
|---|---|---|
| Building Targeted Account Lists | Aggregates 100+ sources (LinkedIn, Crunchbase) to curate precise lists | Combined Apify + Clay to pull targeted Instagram leads for niche outreach |
| Identifying Competitors’ Customers | Scrapes and enriches competitor customer lists | Used Claygent to extract and enrich case-study customer names |
| Cleaning & Validating Lead Data | Verifies emails, removes dupes, fixes records | Sanitized scraped leads; extracted accurate URLs for outreach |
| Enriching Leads with Multiple Data Points | Pulls titles, funding, tech stack via enrichment APIs | Enhanced podcast/software leads for sharper segmentation |
| Scoring and Prioritizing Accounts | Builds scoring on role, funding, and intent | Prioritized leads via role, funding, and signal-based models |
| Generating Personalized Copy at Scale | Combines ChatGPT + dynamic fields for custom emails/landers | Produced AI-driven personalized emails/LPs using CRM data |
| End-to-End ABM Workflow Orchestration | Centralizes enrich → score → outbound | Ran enrichment, scoring, and outbound from one hub |
Deeper dive: Clay for ABM guide.
AI-Powered CRM Cleaner
ABM ops is hard enough. Don’t let junk data pile on.
Here’s Tarek Reda’s (Blue Pencil Marketing Agency) automated CRM cleaner:
- Create a HubSpot list of leads added yesterday.
- Send that list to Gumloop.
- AI flags each as “spam” vs “legit” (personal email, gibberish, no owner, etc.).
- Write the label back to CRM.
Runs quietly in the background so you can focus on creative ABM ideas that move revenue.
Tactic#2: Automate Syncing LinkedIn Ad Engagement Data to Your CRM
Running ABM on LinkedIn? Push company-level engagement per campaign straight into CRM and free up hours.
ZenABM makes it automatic:
ZenABM also scores accounts by current and historic LinkedIn engagement:
…and tracks ABM stages via your thresholds:
When an account hits “interested,” ZenABM auto-assigns a BDR in CRM:
Tactic#3: Custom GPTs as Your ABM Copilot
Old Custom GPTs were limited. Now you can load full knowledge bases and pick smarter models (even o3 or GPT-5):
Plus, Actions (tool integrations) are already there.
So you can stitch creative ABM ideas into end-to-end workflows via Custom GPTs + APIs. Train them on ICP criteria and buyer signals to surface hot accounts and draft first-pass emails/LinkedIn DMs. Many automations in Tactic #1 can be rebuilt here.
Tactic#4: Memes
Memes have made it to the boardroom. B2B is dull, but memes aren’t.
They translate your value prop into highly relatable content.
Will Atiken claims 22M impressions using memes not for instant conversions but to prime the algorithm so your educational and promo posts get reach later.
He studies memes on Instagram/Reddit to keep ideas fresh.
Automating meme-posts on LinkedIn? Tarek Reda’s workflow:
- Trigger: A message lands in a specific Slack channel.
- Content Selection: Randomly pick from 400+ niche blog posts.
- Brand Alignment: Check brand guidelines for voice.
- Style Analysis: Analyze LinkedIn style guide + 20 prior posts.
- Post Creation: Feed a GPT to draft the post.
- Title Generation: Compact, punchy 3–4 word title.
- Meme Integration: Pull a meme via Supermeme.ai API.
- Final Delivery: Send draft + meme back to Slack for review.
Note: Credit creators to avoid legal headaches.
Tactic#5: Multi-Channel Pod Attack
Buying committees > single contacts. Coordinate email, LinkedIn ads, InMail, and retargeting.
Usergems found combined marketing + sales plays outperform slow “warm-up then outreach.”
Tactic#6: Logo-Powered, One-to-One Ads & Landers
Banner blindness is real. Win attention with 1:1 personalization. Drop the target company logo in the ad and again on a bespoke landing page.
Example:
Tactic#7: Community Hubs & Niche Groups
Don’t keep ABM in a silo.
Show up where your buyers hang: Slack groups, LinkedIn circles, Discords, subreddits, and invite-only forums.
Note: Add value; don’t spam. Subtle presence > loud promos.
We also run a ZenABM Slack. Join here.
Tactic#8: Data-Driven Storytelling
Research says storytelling can lift conversions by ~30%.
For Tier 1/2 accounts, tailor case studies and white papers to their exact pains (an ABM classic).
Or go bold like GumGum: they learned T-Mobile’s CEO loved Batman and sent a bespoke comic:
Tactic#9: Account-Aware Chatbots
Chatbots are table stakes. Make them account-aware.
“Hey ACME Corp., Welcome back” + tailored talking points when ACME visits. Use IP-matching to infer the visiting company.
Tactic#10: Social Listening in Real-Time
Reply to target accounts in the moment like the brand pages and Duolingo-style “savage” comments you see.
Monitor execs at Tier 1 accounts. If a CFO rants about legacy tools, drop a meme or case study showing how a peer fixed it.
You don’t need to pitch every time to stay top of mind.
Pro Tip: Rally employees to interact with priority accounts’ posts to saturate their feeds.
Tactic#11: Signal-Triggered Content Drops
Let real-time signals fire your plays.
Funding round? Send congrats + a relevant success story.
New champion hired? Welcome-back email + custom pitch.
This creative ABM idea keeps timing perfect.
Tactic#12: Live Niche Micro-Events
Mega trade shows = shallow chats. Emilia Korczynska (VP Marketing) calls them out. No depth, no real networking.
Niche events (e.g., SaaStanak) win. Host invite-only roundtables, small VIP summits, or tight workshops with 5–10 execs. Intimacy = signal.
Tactic#13: Executive Dinner & Experiential Stunts
Sometimes IRL wins.
Private CEO dinners. Or go audacious. Intridea once put a billboard outside Ogilvy’s NYC HQ: “ogle this, Ogilvy,” pointing to a custom URL.
It demanded a response and got one.
Tactic#14: Intent-Based ABM via Intent Embedded in Ads
Third-party intent is fine. But you can embed intent into your ads and read it back from engagement.
Create creatives by theme (feature/value). Group similar creatives into campaign groups.
Selling a product tool? Run groups for “product analytics,” “user onboarding,” and “all-in-one.”
Like this:
Then let ZenABM cluster accounts by the creative they engage with:
…and push that intent as a CRM property:
BDRs now know which angle to lead with. No more generic pitches.
Over to You
Boldness + precision win in ABM. These creative ABM ideas help you cut through noise and convert high-value accounts. The glue is execution.
With ZenABM, you see LinkedIn engagement in real time, push intent into your CRM, and orchestrate outreach without friction.
Ready to turn ideas into a pipeline?
