![Running ABM on LinkedIn – The Ultimate Guide [Updated for 2026]](/_next/image?url=https%3A%2F%2Fwp.zenabm.com%2Fwp-content%2Fuploads%2F2025%2F03%2FRunning-ABM-on-LinkedIn-The-Ultimate-Guide.png&w=3840&q=75)
By Emilia Korczynska
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By Emilia Korczynska
READ MORE →
By Emilia Korczynska
READ MORE →
By Emilia Korczynska
Here is the problem: Most LinkedIn ads reporting gives you only top-line ad and campaign performance metrics (aggregate, anonymized – via LinkedIn Campaign Manager or e.g. Hubspot Marketing) – impressions, clicks, CTR, CPCs – and then – lagging lead-level metrics. Those numbers are fine if you are running lead gen, if you’re running account-based marketing... Continue reading LinkedIn Ads Reporting: How to Build Reports That Actually Drive Pipeline
Read moreBy Yashasvi Saxena
HockeyStack features focus on revenue attribution, buyer-journey reporting, account intelligence, and AI-guided analysis for B2B go-to-market teams, including visibility that can start as early as ad impressions. This article breaks down HockeyStack features in practical terms: what the platform includes, how the features work together, the core feature categories most ABM teams evaluate, where the... Continue reading HockeyStack Features Explained for B2B ABM
Read moreBy Emilia Korczynska
LinkedIn carousel ads get just 2.73% of total ad budget across the 211 companies I analyzed in our 2026 LinkedIn ABM benchmarks report. I used to hate on this format as well (thinking the UX was bad and people wouldn’t swipe it) – but that was a mistake. Carousel ads generate 25% higher dwell time... Continue reading LinkedIn Carousel Ads: The Complete Guide to the Most Underused Ad Format (for ABM)
Read moreBy Emilia Korczynska
LinkedIn text ads are the most underrated ad format on the platform. Most marketers dismiss them because the click-through rates are terrible. And they are right – the CTR is terrible. But that is exactly what makes LinkedIn text ads so powerful for B2B marketers who know how to use them. At around $2 CPM,... Continue reading LinkedIn Text Ads: The Ultimate Guide + Examples
Read moreBy Emilia Korczynska
Most ABM teams obsess over ad creative and targeting – then send traffic to their homepage. I know because I did the same thing for months. Our LinkedIn ads were generating solid CTRs, our target account lists were dialed in, and we had engagement data flowing through ZenABM. But conversions? Flat. The problem was never... Continue reading ABM Landing Page Examples: Real Pages That Convert Target Accounts
Read moreBy Emilia Korczynska
This guide covers everything I have learned about ABM ads on LinkedIn – both from running my own campaigns for 2+ years, and from analysing 211 companies ZenABM users with over 160k ads and $5.5 million in LinkedIn ad spend – as well as some consulting gigs. I’m covering which ABM ads formats work, which... Continue reading ABM Ads: The Complete Guide to Account-Based Marketing Ads on LinkedIn
Read moreBy Yashasvi Saxena
Linklo is a LinkedIn Ads campaign automation platform. It layers on top of LinkedIn Campaign Manager and adds execution controls Campaign Manager does not really optimize for, especially hour-level scheduling (dayparting), delivery guardrails, and rule-based logic that shapes how impressions spread across your target companies. In ABM terms, Linklo is best described as a LinkedIn... Continue reading Linklo Features Explained
Read moreBy Emilia Korczynska
The LinkedIn Ad Library is a beautiful resource for getting ABM campaign inspiration & learning whom you’re competing against for your audience’s attention – and free, public, and gives you access to every active and archived ad on the platform. But most folks running LinkedIn Ads underutilize it – and it can be a great... Continue reading LinkedIn Ad Library: How to Use It to Spy on Competitors and Improve Your LinkedIn Ads
Read moreBy Emilia Korczynska
Let me start with my hot take: video ads, especially linkedin video ads, are the most overallocated and underperforming format on LinkedIn. I know that’s a bold opener for a “best practices” post. But after analyzing 342 video ads across 7 B2B SaaS companies and running LinkedIn ABM campaigns for over two years, I can’t... Continue reading LinkedIn Video Ads: Best Practices, Benchmarks & Examples (2026)
Read moreBy Yashasvi Saxena
Influ2 is a person-based, contact-level ABM platform built for one core job: reaching specific people inside target accounts with ads, then showing you exactly who engaged so sales can follow up with context. Instead of optimizing around account reach or anonymous site traffic, Influ2 centers everything on named contacts (or buying-group lists) you already have:... Continue reading What is Influ2: Features, Pricing, and More
Read moreBy Yashasvi Saxena
DemandSense is a B2B marketing tool that focuses on LinkedIn ad control, LinkedIn ads analytics, and intent-style workflows like website visitor identification and prospecting. In this article, you’ll learn what is DemandSense, what it does, how its key modules work, what features matter most in practice, how pricing is structured, and what public reviews currently... Continue reading What is DemandSense: Features, Pricing and More
Read moreBy Emilia Korczynska
Most companies running Account-Based Marketing (ABM) on LinkedIn are unknowingly wasting a huge part of their budget on a single mistake: letting a few large companies consume most of their ad impressions while neglecting the importance of Linkedin ads impression capping. I’ve seen this over and over again while running LinkedIn ABM programs – including... Continue reading LinkedIn Ads Impression Capping – How to Cap LinkedIn Ad Impressions on Company Level Natively in Campaign Manager (Without Expensive Tools)
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