ABM

By Yashasvi Saxena

A fair comparison of the top ABM platforms for B2B teams, from enterprise suites to the LinkedIn-first, AI-native option, so you can self-select the right fit.

By Emilia Korczynska

A pipeline-level ABM audit in Claude Code: pipeline per dollar, stage movement, the campaigns touching open and closed-won deals, and the intent that predicts deals.

By Emilia Korczynska

The operator’s guide to building and optimizing ABM campaigns with Claude Code, from target lists and structure to AI creative, templates, and weekly optimization.

By Yashasvi Saxena

LinkedIn ad ROI tracking is a tricky business (hello, B2B and its buyer complex buyer journeys). It is difficult to credit specific LinkedIn ads with the revenue they influence, especially when conventional ROI tracking methods, like LinkedIn’s native solutions or the ones in your CRM, don’t help. In this post, we’ll examine why conventional ROI... Continue reading How to Track the ROI of Each LinkedIn Ad Accurately

By Yashasvi Saxena

Today, I’m going to share the most important LinkedIn ads benchmarks for B2B SaaS in 2026, so you do not operate in a vacuum when running ABM on LinkedIn. The data is grounded in the ZenABM 2026 LinkedIn ABM Performance Benchmarks Report, which analyzed real performance data from 211 B2B companies, 161,256 LinkedIn ads, $5.5M... Continue reading Top 7 LinkedIn Ads Benchmarks Every B2B SaaS Marketer Needs to Watch For in 2026

By Yashasvi Saxena

ABM prospecting sounds simple in theory: pick your target accounts, reach out, and close bigger deals. In practice, most teams get stuck much earlier. The list is too broad, the outreach is too generic, sales and marketing are not working from the same signals, and “personalization” means adding a first name to a message that... Continue reading ABM Prospecting Strategy: The Ultimate Tactical Playbook for 2026

By Yashasvi Saxena

Most enterprise ABM programs don’t fail because of bad ads, weak creative, or wrong targeting. They fail because roughly half the accounts marketing engages never get touched by sales. Kamil Rextin of 42 Agency audited one client’s ABM program and found that 47% of generated leads had been completely ignored, not because reps were lazy,... Continue reading Enterprise ABM: The Ultimate Guide

By Yashasvi Saxena

A buying signal is any observable behavior that suggests a company is moving toward a purchase decision. The challenge in B2B is that the majority of the buying journey happens anonymously. Prospects research your category, read reviews, ask peers in Slack channels, and compare vendors long before they fill out a demo form. By the... Continue reading B2B Buying Signals: How to Identify and Act on Intent

By Emilia Korczynska

ZenABM is a tool that has been designed specifically for running ABM campaigns on LinkedIn and beyond. It turns your LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and CRM data into actionable ABM insights on company level. ZenABM lets you see exactly which target accounts (companies) engaged with which of your ads across multiple... Continue reading What is ZenABM (and why is it the best tool for running ABM campaign on LinkedIn)?

By Emilia Korczynska

Every ABM KPI list I have read follows the same pattern. They list 10-15 metrics – engagement rate, pipeline velocity, win rate, account coverage – and then stop. No benchmarks. No context. No explanation of which metrics are leading indicators and which are lagging. No guidance on when to expect results or what “good” looks... Continue reading ABM KPIs: The Metrics That Actually Predict Pipeline (Based on Data from 211 Companies)

By Emilia Korczynska

LinkedIn Campaign Manager shows you that 1,247 people clicked your ad last month. What it does not show you is that 23 of those clicks came from companies on your target account list, 8 of those companies are now in active buying conversations, and 3 of them have open deals worth $180k in total pipeline.... Continue reading LinkedIn Ads Analytics for ABM: The Company-Level Data Campaign Manager Hides from You

By Emilia Korczynska

LinkedIn carousel ads get just 2.73% of total ad budget across the 211 companies I analyzed in our 2026 LinkedIn ABM benchmarks report. I used to hate on this format as well (thinking the UX was bad and people wouldn’t swipe it) – but that was a mistake. Carousel ads generate 25% higher dwell time... Continue reading LinkedIn Carousel Ads: The Complete Guide to the Most Underused Ad Format (for ABM)