![Running ABM on LinkedIn – The Ultimate Guide [Updated for 2026]](/_next/image?url=https%3A%2F%2Fwp.zenabm.com%2Fwp-content%2Fuploads%2F2025%2F03%2FRunning-ABM-on-LinkedIn-The-Ultimate-Guide.png&w=3840&q=75)
By Emilia Korczynska
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By Emilia Korczynska
READ MORE →
By Emilia Korczynska
READ MORE →
By Emilia Korczynska
Carousel ads make up just 2.73% of total LinkedIn ad spend across the 211 companies in our 2026 LinkedIn ABM benchmarks report. Almost nobody is using them. And the people who skip carousels are usually doing so because the blended CTR (0.32%) looks lower than single image ads (0.42%). That comparison misses the real story.... Continue reading LinkedIn Carousel Ads Benchmarks 2026: CTR, CPC, and the Card-by-Card Data
Read moreBy Emilia Korczynska
Video ads get 31.72% of total LinkedIn ad budgets. That is the second largest allocation after single image ads. And yet, video delivers the lowest efficiency score of any LinkedIn ad format – 1.5 out of 10. I am not saying video is useless. I am saying most teams are spending way too much on... Continue reading LinkedIn Video Ads Benchmarks 2026: CTR, View Rates, and the Efficiency Question
Read moreBy Emilia Korczynska
Single image ads eat up 61.87% of all LinkedIn ad budgets. They are the dominant format by a wide margin – and yet most teams have no idea whether their numbers are good, average, or terrible. I wrote this Linkedin Single Image ads benchmarks post from the ZenABM 2026 LinkedIn ABM Benchmarks Report – 2,828... Continue reading LinkedIn Single Image Ads Benchmarks 2026: CTR, CPC, and CPM Data
Read moreBy Emilia Korczynska
“What is a good CTR for LinkedIn ads?” is the most common question I get from B2B marketers. The answer everyone gives is somewhere between 0.4% and 0.65%. That range is technically correct – and completely useless. A 0.4% CTR on a Thought Leader Ad means something is broken. A 0.4% CTR on a single... Continue reading LinkedIn Ads CTR Benchmark: What “Good” Looks Like for Every Ad Format
Read moreBy Emilia Korczynska
LinkedIn Campaign Manager shows you 40+ metrics. Impressions, clicks, CTR, CPC, CPM, engagement rate, conversions, lead gen form opens, video views, social actions, viral impressions – the list goes on. Most of them do not matter for B2B. I know this because I have spent over $490k on LinkedIn ads through ZenABM, analyzed data from... Continue reading LinkedIn Ads Metrics: The Complete Guide to What Actually Matters for B2B
Read moreBy Emilia Korczynska
Every ABM KPI list I have read follows the same pattern. They list 10-15 metrics – engagement rate, pipeline velocity, win rate, account coverage – and then stop. No benchmarks. No context. No explanation of which metrics are leading indicators and which are lagging. No guidance on when to expect results or what “good” looks... Continue reading ABM KPIs: The Metrics That Actually Predict Pipeline (Based on Data from 211 Companies)
Read moreBy Emilia Korczynska
The median B2B company on LinkedIn generates $5.21 in pipeline for every dollar spent on ads. That single number tells you more about LinkedIn ads benchmarks than most benchmark reports will in 5,000 words – because it connects ad spend to the thing that actually matters: revenue. Most LinkedIn ads benchmark data floating around is... Continue reading LinkedIn Ads Benchmarks: Real Data from 211 B2B Companies in 2026
Read moreBy Yashasvi Saxena
HockeyStack is a B2B revenue analytics and attribution platform that helps go-to-market teams connect marketing and sales activity to pipeline and revenue, including visibility that starts as early as ad impressions. This article explains all about what is HockeyStack: what it is, who it’s built for, how it works, its core features, pricing, strengths, and... Continue reading What is HockeyStack: Features, Pricing, Integrations, and More
Read moreBy Yashasvi Saxena
N.Rich positions itself as an agile, execution-first account-based go-to-market platform built for mid-market and enterprise B2B teams. At its core, N.Rich combines a purpose-built B2B demand-side platform (DSP) for account-based programmatic advertising with intent scoring, dynamic ICP building, and account-level analytics. This guide explains what is N.RIch, what it does, what you actually get inside... Continue reading What is N.Rich: Features, Pricing, Feasibility and More
Read moreBy Emilia Korczynska
Wanna learn what Linkedin ads mistakes to avoid from someone who made plenty? 😉 I have been running LinkedIn ads for two years now. In that time, I have wasted budget on mistakes I did not even know I was making – and watched hundreds of other B2B marketers make the exact same ones. The... Continue reading LinkedIn Ads Mistakes to Avoid: 26 Errors That Waste Your Budget
Read moreBy Emilia Korczynska
When our CEO asked me “What’s the ROI on our ABM program?” six months into our first campaign, I did not have a good answer. I had click-through rates. I had cost per click. I had impressions. But I could not draw a clean line from our LinkedIn ad spend to pipeline and revenue. That... Continue reading ABM ROI: How to Measure the Real Return on Account-Based Marketing
Read moreBy Emilia Korczynska
LinkedIn Campaign Manager shows you that 1,247 people clicked your ad last month. What it does not show you is that 23 of those clicks came from companies on your target account list, 8 of those companies are now in active buying conversations, and 3 of them have open deals worth $180k in total pipeline.... Continue reading LinkedIn Ads Analytics for ABM: The Company-Level Data Campaign Manager Hides from You
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