Build & Optimize

By Emilia Korczynska

B2B buyers treat most display banners like wallpaper. I do too. Banner blindness is a thing, and more of us ask AI for answers instead of wading through blogs. Add bots, malware, and murky attribution, and display ads start to look like the wrong horse for account-based marketing.

By Emilia Korczynska

In late 2024, our team at Userpilot kicked off our first ABM program ($900,000+ in pipeline and roughly $8 in pipeline per dollar – these numbers are still changing as we are still running ABM).

By Emilia Korczynska

When I first read about ABM and saw how most ABM tools (ZenABM excluded) cost no less than $10K+ per year, I wondered what’s the entry point.

By Emilia Korczynska

LinkedIn provides two native ways to capture conversions from your LinkedIn advertising: the Insight Tag and the Conversions API (CAPI). Most CRMs also include options to track LinkedIn ad conversions, such as HubSpot Marketing Attribution.

By Emilia Korczynska

B2B ABM sales are not driven by clicks. Buyers lurk, skim, and research quietly while your LinkedIn ads build familiarity in the background. That is why intent beats leads in account-based marketing.

By Emilia Korczynska

Having mountains of LinkedIn ad data but struggling to make sense of it? In this article, I have laid out all that you need to use LinkedIn ad analytics for account scoring for your ABM campaigns. Experts on social media and Google had a lot to say about this.

By Emilia Korczynska

If you don’t want to DIY a complex LinkedIn ad analytics dashboard like the one below and still end up with skewed reports because your CRM is blind to view-through attribution and cookies always betray you (thus, failing at accurate click-through attribution too), you are at the right place.

By Emilia Korczynska

If you’re running LinkedIn ads and want to know which companies actually engaged with them, you’ll need to track company-level ad interactions. LinkedIn Campaign Manager lets you do this to some extent, but not without trade-offs.

By Emilia Korczynska

If you are running ads on LinkedIn and want to see companies that saw your LinkedIn ads, you’ll have to track company-level ad impressions. You can do that in LinkedIn Campaign Manager, but it has limitations.

By Emilia Korczynska

LinkedIn ad engagement analytics are just so insufficient if you are stuck with LinkedIn’s native solutions or the ones in your CRM. So, we built ZenABM.

By Emilia Korczynska

You can see which companies clicked on your LinkedIn ads in LinkedIn Campaign Manager itself. Thanks to the “Companies Tab”, they rolled out in 2024. But that’s insufficient: You cannot see exactly which ad campaign/campaign group a company clicked on. In this article, I’ll show you: What you can do with LinkedIn Campaign Manager.

By Emilia Korczynska

Wondering how you’re gonna be getting prospect intent/ engagement data from LinkedIn without using scraping tools, now that LinkedIn is waging war on scrapers? Or how you’ll send all those follow-up messages to your posts without using automation tools like HeyReach, MeetAlfred, Expandi etc. – so your account doesn’t get blocked?