Build & Optimize

By Emilia Korczynska

A complete guide to LinkedIn campaign objectives for ABM. Learn which objective to pick for each campaign stage and why it matters for performance.

By Emilia Korczynska

Step-by-step guide to launching a LinkedIn ABM campaign – audience upload timing, campaign group setup, ad set objectives, the four settings to turn off, ad rotation, and ZenABM connection for account-level tracking.

By Emilia Korczynska

LinkedIn Campaign Manager shows you that 1,247 people clicked your ad last month. What it does not show you is that 23 of those clicks came from companies on your target account list, 8 of those companies are now in active buying conversations, and 3 of them have open deals worth $180k in total pipeline.

By Emilia Korczynska

Most companies running Account-Based Marketing (ABM) on LinkedIn are unknowingly wasting a huge part of their budget on a single mistake: letting a few large companies consume most of their ad impressions while neglecting the importance of Linkedin ads impression capping.

By Emilia Korczynska

You’ve nailed your LinkedIn targeting. Your CTR is solid. But conversions? Well, the best LinkedIn ads won’t help if your landing page sucks or is a “bait and switch” (talking about something completely different). The culprit is almost always the same: your landing page.

By Emilia Korczynska

With RB2B and Vector both shutting down their free plans, you might be looking for alternative B2B website visitor deanonymization solution. Few people know you can actually deanonymize you website visitors practically for free – by using LinkedIn text ads with the website visits objective.

By Emilia Korczynska

LinkedIn Account-Based Marketing (ABM) has emerged as the most effective strategy for B2B companies facing diminishing returns from traditional demand generation. When executed properly, companies are achieving $10+ in pipeline per dollar spent and 2x ROAS within 16 months (I have personally done it as the VP of marketing at Userpilot).

By Emilia Korczynska

When I wrote the first edition of this post about our Linkedin ABM strategy at Userpilot – we were 5 months after launching our first-ever ABM (Account Based Marketing) campaign, with the following results: over $900,000 in pipeline, with $8 in pipeline per $ spend.

By Emilia Korczynska

Everything I’ve ever learned about LinkedIn Ads I’ve learned from fewer than 10 LinkedIn Ads consultants on LinkedIn. I’m terrible at institutional learning (can’t undo 2 years of homeschooling), so instead of taking LinkedIn ads courses, I follow these LinkedIn Ads experts religiously and read all their content.

By Emilia Korczynska

One of the biggest challenges I faced when running account-based marketing (ABM) campaigns on LinkedIn was figuring out which target accounts were “intertested” and “engaged” – actually engaging with our ads – and *what* specifically they were interested in (= account intent).

By Emilia Korczynska

LinkedIn’s Campaign Manager is great for running and optimizing ads, but it wasn’t built to run full account-based marketing (ABM) programs. ZenABM, on the other hand, is purpose-built to layer on top of your LinkedIn Ads and turn them into actionable ABM insights.

By Emilia Korczynska

I’ve been running 7-figure account-based marketing (ABM) programs as the VP of Marketing at Userpilot exclusively on LinkedIn. But to be perfectly honest with you, I wasn’t a performance marketing expert when we started out – and I didn’t fully get how LinkedIn’s advertising platform worked.