Intent & Stages

By Emilia Korczynska

A LinkedIn ads account engagement score sounds simple. Add up what each company did with your ads, rank the list, and call the top of it. We built ours that way first, and it ranked large companies at the top for a while. Not companies that liked us. Just the big ones.

By Emilia Korczynska

Buyer intent is not just a mysterious third-party score. In ABM, it can come from real account-level engagement – including which companies see, click, and interact with your LinkedIn ads.

By Emilia Korczynska

A buying signal is any observable behavior that suggests a company is moving toward a purchase decision. The challenge in B2B is that the majority of the buying journey happens anonymously. Prospects research your category, read reviews, ask peers in Slack channels, and compare vendors long before they fill out a demo form.

By Emilia Korczynska

There is a window between when a company starts evaluating a solution and when they make a shortlist. That window is shrinking. In fact, the winning vendor is usually already on the buyer’s shortlist before the formal evaluation begins.

By Emilia Korczynska

The B2B intent data market is growing exponentially, and there are dozens of tools competing for your budget, but the companies winning with intent data share three traits: They start with first-party signals before buying expensive third-party data They layer multiple signal types instead of relying on any single source They build action workflows rather…

By Emilia Korczynska

Everyone’s talking about signal-based outbound (aka intent-based outbound) – and for good reason. After running ABM programs on LinkedIn for years, I can tell you that guessing who to contact is over.

By Emilia Korczynska

Intent-based outbound or signal-based outbound are one of the top-2 biggest bets B2B marketing teams are making for 2026 – according to the survey conducted study by Kyle Poyar of Growth Unhinged and Maja Voje of Growth Strategist. And I’m not surprised.