Attribution & ROI

By Emilia Korczynska

Automating LinkedIn ad reporting can be challenging, especially in B2B settings with complex buying behaviours. Also, clicks are rare, and native reports and most CRMs lean on click-through data and manual exports. They miss the view-through reporting almost entirely.

By Emilia Korczynska

Folks running ads on LinkedIn know about the ‘no-click world’ before the SEOs started talking about it. I mean, LinkedIn ads are not about clicks. In fact, they are hardly clicked, but they do influence your prospects.

By Emilia Korczynska

LinkedIn, as they rightly say, is not a search-based platform but more like a billboard when it comes to ads. So, to truly measure the impact of your LinkedIn ad campaigns (i.e.

By Emilia Korczynska

LinkedIn ads revenue attribution is complex (B2B peeps understand), and most marketers still can’t credit their specific ads with the revenue they brought. Let’s see what’s wrong with the conventional methods/tools and the solution. Why LinkedIn Ads Revenue Attribution is Tricky and Broken?

By Emilia Korczynska

LinkedIn has its own dedicated solutions for you to track LinkedIn ad conversions: LinkedIn CAPI and LinkedIn Insight Tag. Let me show you how to use them, their limitations and a breakthrough alternative to go past those limitations. Let’s go!