Performance & Benchmarks

By Emilia Korczynska

ABM and lead generation are not interchangeable. This guide compares both strategies and explains when each one makes sense for B2B SaaS growth.

By Emilia Korczynska

Today, I’m going to share the most important LinkedIn ads benchmarks for B2B SaaS in 2026, so you do not operate in a vacuum when running ABM on LinkedIn.

By Emilia Korczynska

Wondering if your TLAs are performing well and looking for some Thought Leader Ads benchmarks to compare?

By Emilia Korczynska

“What is a good CTR for LinkedIn ads?” is the most common question I get from B2B marketers. The answer everyone gives is somewhere between 0.4% and 0.65%. That range is technically correct – and completely useless. A 0.4% CTR on a Thought Leader Ad means something is broken.

By Emilia Korczynska

LinkedIn Campaign Manager shows you 40+ metrics. Impressions, clicks, CTR, CPC, CPM, engagement rate, conversions, lead gen form opens, video views, social actions, viral impressions – the list goes on. Most of them do not matter for B2B.

By Emilia Korczynska

The median B2B company on LinkedIn generates $5.21 in pipeline for every dollar spent on ads. That single number tells you more about LinkedIn ads benchmarks than most benchmark reports will in 5,000 words – because it connects ad spend to the thing that actually matters: revenue.

By Emilia Korczynska

I remember how much I struggled to find reliable Linkedin ABM benchmarks (well, check this full benchmarks report now!) when I was starting to work on my LinkedIn ABM strategy a couple of years ago.