Tools

By Yashasvi Saxena

Tracking which companies interact with your LinkedIn ads and how those touchpoints translate into pipeline or revenue can be a mess if you’re stuck juggling spreadsheets and manual exports. Every day, B2B marketers burn valuable time pulling LinkedIn ad data, mapping it to CRM records, and managing CSV chaos. There’s a smarter approach: use a... Continue reading 7 Best LinkedIn Ads CRM Connectors

By Yashasvi Saxena

Tracking which companies engage with your LinkedIn ads and how those engagements turn into pipeline or revenue can get overwhelming if you rely on manual data exports and spreadsheets. Every day, B2B marketers waste hours pulling LinkedIn campaign stats, matching them to CRM records, and updating CSV files. There’s a better way: integrate your CRM... Continue reading 7 Best CRM Integrations for LinkedIn Ad Tracking

By Yashasvi Saxena

Keeping track of accounts engaging with your LinkedIn ads, their ABM stage and intent, conversions, ad influence on pipeline, etc., can get overwhelming if you still manually do all the data extraction, analysis and uploading to the CRM. So, to scale your ABM strategy without spending hours daily on revops tasks as basic as copy-pasting... Continue reading 7 Best LinkedIn Ad to CRM Automation Tools 2025

By Yashasvi Saxena

LinkedIn’s CTRs are low (sponsored content averages about 0.44%). Most prospects view but don’t click your ads. For instance, an ad viewer may later search for you *organically*. You’ll think it’s SEO when it was LinkedIn. Plus, it’s not just about attribution. If you are running ABM on LinkedIn, account-level impression and engagement tracking is... Continue reading 11 Best LinkedIn Ad Tracking Software 2025

By Yashasvi Saxena

Common Room, at its core, is a data unification hub (the name is self-suggestive) and is used by marketers for ABM. The tool’s AI-powered lead-level engagement tracking on communities and socials, and Agentic AI for GTM set it apart from other ABM tools. In this article, I’ll walk you through all Common Room features, reviews,... Continue reading Common Room: Contact-Level ABM with Community and Product Engagement

By Yashasvi Saxena

6sense is a B2B account-based marketing (ABM) platform with a focus on AI-powered revenue intelligence and website visitor deanonymization. 6sense’s web visitor identification is, in fact, incorporated by other ABM tools too as an integration. The platform hosts a huge bundle of features and comes with premium pricing. In this article, I’ll take you through... Continue reading 6sense for ABM: Exploring its features and assessing if its your ABM fit

By Yashasvi Saxena

Terminus is not only an end-to-end B2B account-based marketing (ABM) platform but also offers not-so-common features like email signature tracking, chat experience tracking for ABM, etc. But with a great suite of features comes a huge price tag and a steep learning curve. In this article, we’ll explore all the B2B ABM features of Terminus... Continue reading Terminus for ABM: Analyzing its Features and Viability for Your Businesses

By Yashasvi Saxena

Factors.ai is a B2B ABM platform focusing on intent capture, GTM workflows, web visitor deanonymization, Ad tracking and management, view-through attribution, and more. Let’s look at its features in detail, user reviews, and see if it’s the right fit for your ABM campaigns. Productive generated pipeline within 2 months of ABM launch – so can... Continue reading Factors.ai for ABM: A Comprehensive Guide

By Yashasvi Saxena

Demandbase One is an enterprise-grade, account-based go-to-market (ABM) platform. It is a complete hub for ABM pros. From TAL building and AI-powered account intelligence to multi-channel ad analytics and personalised micro-sites, it has it all. But with a gigantic suite of features comes a steep learning curve and a huge price tag. So, in this... Continue reading Demandbase One for ABM: Everything You Need to Know