Reporting & Analysis

By Emilia Korczynska

A deep dive into the LinkedIn Ads Reporting API: finders, pivots, metrics, and the honest limits around eCTR, attribution, and the CRM join.

By Emilia Korczynska

The analysis playbook for Claude Code: format efficiency, ABM stage movement, account cohorts, period deltas, and creative analysis, with prompts you can reuse.

By Emilia Korczynska

A LinkedIn ads dashboard for ABM should show more than CTR and CPC. Learn how to report on account engagement, stage movement, pipeline, revenue, and campaign ROI.

By Emilia Korczynska

Every ABM KPI list I have read follows the same pattern. They list 10-15 metrics – engagement rate, pipeline velocity, win rate, account coverage – and then stop. No benchmarks. No context. No explanation of which metrics are leading indicators and which are lagging.

By Emilia Korczynska

Predictive analytics for account-based marketing (ABM) is something I hear ABM pros talking about, but it isn’t mainstream yet, and so it can be your edge! And to help you ace it, I researched web and socials to bring you this ultimate guide on predictive analytics in ABM.

By Emilia Korczynska

One of the biggest challenges we encountered while setting up our ABM campaigns was…actually measuring our ABM campaign results. First – you need to decide what metrics you want to try. Then how you’re going to track them – and where – in your CRM? Some external analytics tool?