Budgeting

By Emilia Korczynska

A focused performance audit in Claude Code: surface wasted spend and weak creatives with diagnostic prompts, then reallocate the recovered budget to winners.

By Emilia Korczynska

The question I hear most often about LinkedIn ads is, “How much should I spend?” The honest answer is that it depends on what you want to achieve, but that answer helps nobody plan a budget or make a case to their CFO.

By Emilia Korczynska

The LinkedIn ABM campaign strategy session from ZenABM’s ABM Bootcamp 2026 – budget calculation, account list priorities, campaign structure, ad format mix, and account scoring setup.

By Emilia Korczynska

Side-by-side comparison of all three LinkedIn bidding strategies for ABM, with expert recommendations for each campaign type.

By Emilia Korczynska

Why manual CPC is the best LinkedIn bidding strategy for ABM, with setup instructions and expert advice from a former LinkedIn employee.

By Emilia Korczynska

Veronika Vebere’s guide to running ABM with a lean team and limited budget – the 5 pilot pillars, budget guidance, ROAS benchmarks, and the weekly reporting loop that keeps stakeholders on side.

By Emilia Korczynska

Since I had this guest post on Kyle Poyar’s Growth Unhinged blog about how we got our ABM strategy up & running and hit $650,000 in pipeline in just 90 days (you can read the full story here – we were limited to 3,000 words on Substack so I had to cut a lot out…