ABM

By Yashasvi Saxena

If you’re running ABM on LinkedIn, having ad reports that drill down to the company level for every single campaign is the absolute baseline. Yet, despite juggling countless platforms, many marketers still struggle to collect this data. In this guide, I’ll unpack why native CRM integrations, LinkedIn Campaign Manager, and even web-visitor deanonymization tools fall... Continue reading How to Get Company-Level Insights from LinkedIn Ads

By Yashasvi Saxena

If you’re running LinkedIn ads and want to monitor which companies viewed them, you’ll need to track ad views at the company level. This is possible through LinkedIn Campaign Manager, but it comes with caveats. In this article, I’ll explain how to track LinkedIn ad views by company using Campaign Manager, where it falls short,... Continue reading How to Track LinkedIn Ad Views by Company

By Yashasvi Saxena

You can link LinkedIn Campaign Manager with your CRM in just a few simple steps. In this guide, I’ll walk through the step-by-step setup of HubSpot’s native integration and then introduce a smarter, ABM-focused alternative. Let’s go! LinkedIn Campaign Manager CRM Integration: Quick Summary Native HubSpot Integration Setup: Ensure your LinkedIn ad account is active... Continue reading Setting Up a LinkedIn Campaign Manager CRM Integration and Exploring a Smarter Way

By Yashasvi Saxena

If you’re running LinkedIn ads and want to know which companies actually engaged with them, you’ll need to track company-level ad interactions. LinkedIn Campaign Manager lets you do this to some extent, but not without trade-offs. In this article, I’ll walk you through how to see which companies engaged with your LinkedIn ads, the native... Continue reading How to See Which Companies Engaged With Your LinkedIn Ads

By Yashasvi Saxena

If you are running ads on LinkedIn and want to see companies that saw your LinkedIn ads, you’ll have to track company-level ad impressions. You can do that in LinkedIn Campaign Manager, but it has limitations. In this article, I’ll show you how to see which companies saw your LinkedIn ads in LinkedIn campaign manager,... Continue reading How to See Which Companies Saw Your LinkedIn Ads

By Yashasvi Saxena

CRMs like HubSpot have native pixels/trackers that you can put on your site. Your LinkedIn ad clicks will be automatically tracked in your CRM. But I’d say just tracking LinkedIn ad clicks makes you miss view-through attribution and is a very flawed approach if you are running ABM on LinkedIn. In this article, we’ll see... Continue reading How to Push LinkedIn Ad Clicks To Your CRM (and Why That Alone Isn’t Enough)

By Yashasvi Saxena

Tracking company-level LinkedIn ad engagements per campaign, especially impressions, helps you track buying stages, market more effectively, and attribute ROI accurately. Syncing this data to your CRM ensures your account/deal lists and LinkedIn ad engagements are in the same place. But most CRMs and LinkedIn’s native integrations miss this entirely. So we built ZenABM to... Continue reading How to Push LinkedIn Ad Engagements to Your CRM Using ZenABM

By Yashasvi Saxena

LinkedIn ads revenue attribution is complex (B2B peeps understand), and most marketers still can’t credit their specific ads with the revenue they brought. Let’s see what’s wrong with the conventional methods/tools and the solution. Why LinkedIn Ads Revenue Attribution is Tricky and Broken? LinkedIn ads Revenue attribution is tricky because LinkedIn ads are more awareness-based... Continue reading How to Attribute the Revenue of LinkedIn Ads to Each Ad Accurately

By Yashasvi Saxena

Multi-touch attribution for LinkedIn ads is absolutely necessary for fair revenue and pipeline attribution. But most conventional solutions like the LinkedIn CAPI, Insight tag, Campaign Manager, IP matching software, or  CRMs fail at providing accurate view-through multi-touch attribution. Let’s see why conventional methods/tools fail and what works. Multi-Touch Attribution for LinkedIn Ads: Short Summary Most... Continue reading Multi-Touch Attribution for LinkedIn Ads: Tracking Every Piece of Ad Engagement

By Yashasvi Saxena

If you are running ABM on LinkedIn, LinkedIn ad reports with a company-level breakdown for each ad campaign, I’d say, are the bare minimum. But this is exactly what most marketers struggle to get even after using so many different tools. In this article, I’ll discuss why native solutions in your CRM and LinkedIn campaign... Continue reading LinkedIn Ad Reporting By Company for ABM Using ZenABM

By Yashasvi Saxena

LinkedIn ad engagement analytics are just so insufficient if you are stuck with LinkedIn’s native solutions or the ones in your CRM. So, we built ZenABM. A sneak peek into why we built ZenABM: Let me explain more… LinkedIn Ad Engagement Analytics for Successful ABM: Short Summary Native LinkedIn tools and CRMs are insufficient for... Continue reading LinkedIn Ad Engagement Analytics for Successful ABM

By Yashasvi Saxena

Tracking LinkedIn ad contacts in CRM is a must for any ABM campaign. You can do it with LinkedIn CAPI or Insight Tag. CRMs like HubSpot also provide native pixels and integration to track LinkedIn ad contacts. But these methods have limitations. In this article, I’ll show you where these conventional methods fall short and... Continue reading How to Track LinkedIn Ad Contacts in Your CRM Using ZenABM