If you are running ads on LinkedIn and want to see companies that saw your LinkedIn ads, you’ll have to track company-level ad impressions.

You can do that in LinkedIn Campaign Manager, but it has limitations.

In this article, I’ll show you how to see which companies saw your LinkedIn ads in LinkedIn campaign manager, its gaps and how ZenABM fills those gaps.

How to See Which Companies Saw Your LinkedIn Ads: Short Summary

• LinkedIn Campaign Manager has a “Companies” tab that shows company-level ad impressions, clicks, and engagement.
• However, this data is aggregated across your entire ad account, not broken down by campaign or campaign group.
• This makes it hard to know which message or product a specific company actually saw or responded to.
• ABM campaigns vary by asset type, messaging, buyer intent, and timing, so campaign-level clarity is critical.
• ZenABM solves this by:
  • Showing which companies saw which specific LinkedIn ad campaigns and groups
  • Tracking impressions, clicks, and engagement per company and campaign
  • Syncing all this data directly into your CRM (e.g. HubSpot) as company properties
• It also links campaign engagement to pipeline and revenue, so you can track ROI, not just vanity metrics.
• With features like automated lead scoring, BDR assignment, intent tagging, and ABM stage tracking, ZenABM gives full visibility.
• Bottom line: for true ABM performance tracking on LinkedIn, ZenABM goes far beyond what native tools can do.

Using LinkedIn Campaign Manager to Identify Companies That Saw Your Ads

LinkedIn Campaign Manager, since 2024, includes a “Companies” view (formerly known as the Company Engagement Report) that provides company-level metrics for your ads.

This feature shows key data points per company, including the number of times people at each company saw your ad (impressions), clicked it, engaged with it, and even leads generated:

Here’s how you can go to the tab and use it:

• Navigate to your ad account in Campaign Manager.
• On the left sidebar, click Plan, then select Companies. (Ensure your LinkedIn Company Page is associated with the ad account, as this is required for the Companies feature.)
• Then select a time frame. You’ll find it at the top of the Companies page. Choose a date range (e.g., last 30 days). LinkedIn allows 7, 30, 60, or 90-day windows for company data.

Finally, you’ll see a table listing companies that have been reached by your ads in that period.

Look at the Paid Impressions column to see how many times members at each company were exposed to your ads.

By default, this may show the top companies; you can use the search bar to find specific accounts of interest or apply filters to refine the list.

Why is LinkedIn’s Native Companies Tab Not Enough for ABM?

The Companies tab in Campaign Manager does show which companies viewed your LinkedIn ads, but the data is aggregated across the entire ad account and period, not broken down by specific campaign.

So while you know that Company X saw or clicked an ad, you don’t know which one.

That’s a big problem for ABM teams, who often run several ABM campaigns simultaneously. Each of these includes multiple campaign groups, which in turn contain several individual ad campaigns.

Take this ABM campaign structure for example, which was used by Userpilot:

Each ad campaign, campaign group, and ABM initiative varies based on factors like:

• The type of creative or ad asset used
• Campaign-specific parameters like budget, timing, frequency, and the team running it
• The buyer’s intent it targets, i.e., the specific feature or benefit of your offering being promoted

That’s why tracking company-level impressions, clicks, and engagement across each individual campaign, group, and ABM stream is essential to:

• Understand what message resonated (what feature or value proposition caught their interest)
• Accurately tie each LinkedIn campaign to the influenced pipeline and revenue

So, while LinkedIn’s native solution may show which companies are seeing your ads, it won’t give the full breakdown needed for ABM clarity.

Say you’re running separate campaigns for Product A and Product B. If both reach Acme Corp, LinkedIn will show that Acme saw your ads, but won’t tell you which product they engaged with. That level of ambiguity undermines your ability to attribute intent or ROI.

Solution?

A tool that shows you company-level ad impressions data per campaign.

See Exactly Which LinkedIn Ad was Seen By Which Company and More with ZenABM

ZenABM is purpose-built for LinkedIn ABM and delivers precision with these features:

Granular Company-Level Tracking for Each Campaign

ZenABM records which companies:

• Saw your ad (impressions)
• Interacted with it (likes, comments)
• Clicked on it

Plus, this reporting is done for each campaign and campaign group.

Also, this is powered via LinkedIn’s official API—no third-party data hacks, cookies, or IP lookups.

Thius was the main feature we were looking for here, but there’s more:

Two-Way CRM Sync Without Code

ZenABM natively integrates with your CRM bi-directionally and without needing dev help.

Links LinkedIn Campaigns to Real Revenue Impact

ZenABM matches engagement from your LinkedIn campaigns with deal data from your CRM:

So you can confidently say things like:

• “This campaign generated $75k in pipeline.”
• “This group influenced 22 closed deals.”
• “This quarter’s LinkedIn ROI is 5.2x.”

Pushes Campaign Metrics to HubSpot as Company Properties

ZenABM sends engagement metrics to HubSpot as company-level properties:

Lead Scoring, BDR Assignment, and Intent Detection

ZenABM calculates a live “Engagement Score” for each company using click/impression data across all campaigns:

It then automatically routes qualified accounts to your BDRs in HubSpot:

You can also tag each campaign with buyer intent, and ZenABM will cluster companies based on shared behavioral signals:

Intent is also synced into HubSpot:

This ensures your team focuses on the right companies, at the right time, with the right message.

Ready-to-Use Dashboards for ABM ROI

No need to build custom reports—ZenABM offers built-in dashboards that show ROI, ROAS, revenue, and more:

Bottom line: ZenABM shifts your approach from click-based to view-through attribution—while handling all the heavy ABM math in the background.

Out-of-the-Box ABM Campaign Structuring

ZenABM comes with predefined objects like ABM campaigns, groups, and ads—making data organization seamless across all campaign levels.

Automated ABM Stage Tracking

Track each company’s ABM journey based on custom rules and real-time engagement data:

ZenABM Pricing

ZenABM offers flexible plans to match your ABM maturity:

• Starter – $59/month: Great for early teams. Includes 1 ABM campaign, default scoring, campaign-level intent, and HubSpot sync.
• Growth – $75/month: Adds custom scoring, up to 3 dashboards, plus BDR assignment, alerts, and reports (coming soon).
• Pro – $119/month: Unlimited campaigns, advanced dashboards, and future AI-driven features like smart capping and automation.

All plans include a free trial. Check pricing or book a demo to learn more.

Final Thoughts

If you want to see exactly which companies saw your LinkedIn ads—and which campaigns drove impact—LinkedIn Campaign Manager alone won’t cut it. It can show which companies saw your ads, but which one – that’s not answered.

ZenABM fills in the gaps with campaign-level, company-specific insights synced straight into your CRM.

Explore ZenABM or start your free trial today.