ABM

By Yashasvi Saxena

LinkedIn has its own dedicated solutions for you to track LinkedIn ad conversions: LinkedIn CAPI and LinkedIn Insight Tag. Let me show you how to use them, their limitations and a breakthrough alternative to go past those limitations. Let’s go! Standard LinkedIn Ad Conversion Tracking Methods LinkedIn’s native conversion tracking relies on two main components:... Continue reading How to Track LinkedIn Ad Conversions Effectively

By Yashasvi Saxena

You can see which companies clicked on your LinkedIn ads in LinkedIn Campaign Manager itself. Thanks to the “Companies Tab”, they rolled out in 2024. But that’s insufficient: You cannot see exactly which ad campaign/campaign group a company clicked on. In this article, I’ll show you: What you can do with LinkedIn Campaign Manager. How... Continue reading How to See Which Companies Clicked on Your LinkedIn Ads Using ZenABM

By Yashasvi Saxena

Account-based marketing (ABM) teams know the value of sending LinkedIn Ads data to their CRM. But beyond basic lead syncs, truly automating the flow of LinkedIn ad engagement data at the company level into your CRM is essential for ABM success. In this post, we’ll explore why LinkedIn ads to CRM automation matters and how... Continue reading LinkedIn Ads to CRM Automation Using ZenABM

By Yashasvi Saxena

If you are running ad campaigns on LinkedIn for ABM, enriching your CRM with LinkedIn ad data at the account level (after all its ABM), can make your GTM processes much efficient. In this article, I’ll cover: How LinkedIn ad data enrichment in CRM can make ABM so much easier. What metrics should the enriched... Continue reading LinkedIn Ad Data Enrichment in CRM Using ZenABM

By Yashasvi Saxena

If you’re running ABM ad campaigns on LinkedIn, knowing exactly which companies are being served impressions and how much can be really helpful to know their buying stage and market to them further accordingly. Plus, if you could push these LinkedIn ad impressions to your CRM, it would save you hours of juggling around CSVs... Continue reading How to Push LinkedIn Ad Impressions to Your CRM Using ZenABM

By Yashasvi Saxena

Scrolling through endless companies viewing your LinkedIn ads and choosing the most engaged ones to extract out a CSV. Later, upload the CSV to your CRM for your sales team to know which accounts to reach out to. And then, during reporting days, mapping each closed deal and pipeline addition to ad engagement. It’s a... Continue reading LinkedIn Ad CRM Integration: Why You Need It and How to Build One

By Yashasvi Saxena

You can connect your LinkedIn Campaign Manager to your HubSpot CRM in just a few easy steps and then manage and track your LinkedIn campaigns directly from HubSpot’s Ads tool. In this article, we’ll walk you through how to set up this integration step-by-step. Plus, we’ll show you an even better alternative if you’re aiming... Continue reading How to Set Up LinkedIn Campaign Manager HubSpot Integration (and Why There’s a Smarter Way)

By Emilia Korczynska

One of the biggest challenges we encountered while setting up our ABM campaigns was…actually measuring our ABM campaign results. First – you need to decide what metrics you want to try. Then how you’re going to track them – and where – in your CRM? Some external analytics tool? Then, when you know what you... Continue reading ABM Results Reporting – How to set up ABM Analytics Dashboards & which ABM Metrics to Track?

By Emilia Korczynska

I’m planning to launch 17 new ABM campaigns for Userpilot this month – that’s 17 x ~at least 10 ads, so ~ 170 ad assets to create, manage and launch 🤯  Needless to say, I wouldn’t be able to do this without ABM campaign templates – and in general having systems for managing the ABM... Continue reading ABM Campaign Template – How to Structure your ABM Campaigns & Manage your ABM Ad Assets

By Emilia Korczynska

Since I had this guest post on Kyle Poyar’s Growth Unhinged blog about how we got our ABM strategy up & running and hit $650,000 in pipeline in just 90 days (you can read the full story here – we were limited to 3,000 words on Substack so I had to cut a lot out... Continue reading How to estimate how much budget you will need for your ABM campaigns?

By Yashasvi Saxena

LinkedIn ads ROI attribution is complex (B2B peeps understand), and most marketers still can’t credit their specific ads with the ROI they brought. Let’s see what’s wrong with the conventional methods/tools and the solution. Why LinkedIn Ads ROI Attribution is Tricky and Broken? LinkedIn ads ROI attribution is tricky because LinkedIn ads are more awareness-based... Continue reading How to Attribute the ROI of Your LinkedIn Ad Campaigns to Each Ad Accurately?

By Yashasvi Saxena

You can connect your LinkedIn ads account to your HubSpot CRM in just a few steps, and then you’ll be able to manage your LinkedIn ad campaigns from HubSpot’s ads tool. In this article, I’ll show you exactly how to set up this integration but also a better alternative. Let’s get started! Setting Up a... Continue reading Setting Up a LinkedIn Ads HubSpot Integration Natively in HubSpot and Exploring a Better Alternative