ABM

By Yashasvi Saxena

ABM is about pursuing high-value accounts instead of casting a marketing net wide and hoping to catch MQLs/SQLs that your sales team always calls ‘not warmed up enough’ anyway. This strategy makes even more sense for B2B, where the ACVs are high. And in this article, with a real case study, I’ll show you how... Continue reading B2B ABM Strategy: The Ultimate Guide

By Yashasvi Saxena

Account-Based Marketing isn’t just a trendy acronym. If done right, it’s totally worth it. Just ask the team at Userpilot: their first ABM program generated over $440K in pipeline on about $52k of spend (that’s ~$8 in pipeline per $1). That was also twice as fast and 51% cheaper than their previous pure outbound efforts.... Continue reading How to Build an ABM Strategy: A Tactical Guide for 2025

By Emilia Korczynska

I made all the ABM mistakes in the book with my ABM campaigns so you don’t have to – from getting hung up on the old “lead gen” mindset, through letting the BDRs to their own devices, so their outreach was completely misaligned with the campaign content, to splitting my campaigns into such tiny segments... Continue reading ABM mistakes to avoid – I made all of them so you don’t have to…

By Yashasvi Saxena

Userpilot’s ABM marketing strategy absolutely crushed it. They generated over $900,000 in pipeline at an ROI of $8 in pipeline per $1 spent, and ZenABM was born in the process 🙂 I’ll walk you through every tactical detail of their full-funnel ABM marketing strategy, the lessons learnt from their mistakes, plus some insider tips from... Continue reading ABM Marketing Strategy: A Step-By-Step Guide for 2025

By Yashasvi Saxena

Userpilot’s ABM strategy just nailed it. They bagged over $900,000 in pipeline with $8 in pipeline per $ spent, and ZenABM was born in the process 🙂 I’ll tell you each detail of their ABM strategy, along with some wisdom from ABM pros. Attention: This will not be a high-level summary but a full-funnel ABM... Continue reading ABM Strategy: A Full-Funnel Tactical Guide for 2025

By Yashasvi Saxena

LinkedIn Campaign Manager does have the capability to track companies engaging with your LinkedIn ads but this capability comes with certain compromises. In this post, I’ll explain how to identify the companies that engaged with your LinkedIn ads within Campaign Manager, outline the native constraints, and illustrate how ZenABM addresses these challenges. How to See... Continue reading How to Track Companies Engaging with Your LinkedIn ads

By Yashasvi Saxena

Manually sifting through a long list of companies that have viewed your LinkedIn ads, picking out the most engaged ones to export into a CSV, uploading that CSV to your CRM so your sales team knows which accounts to approach, and then during reporting, reconciling each closed deal and pipeline addition back to ad engagement…... Continue reading How to Sync LinkedIn Ad Data with a CRM: A Better Alternative to Native Integration

By Yashasvi Saxena

If you run ABM campaigns on LinkedIn, measuring LinkedIn ad effectiveness at the company level for every campaign is essential, not optional. Still, many teams struggle here even when they have a stack of different tools. This guide explains why built-in options like your CRM or LinkedIn Campaign Manager cannot fully support measuring LinkedIn ad... Continue reading Measuring LinkedIn Ad Effectiveness: Why Conventional Tools Fail and What Works

By Yashasvi Saxena

If you’re doing ABM on LinkedIn, being able to measure advertising impact at the company level for each campaign isn’t a luxury, it’s a necessity. Yet, that’s exactly where most marketing teams hit a wall, despite using multiple platforms and tools. In this guide, we’ll break down why built-in options like your CRM or LinkedIn... Continue reading LinkedIn Advertising Impact Measurement Using ZenABM

By Yashasvi Saxena

LinkedIn, as they rightly say, is not a search-based platform but more like a billboard when it comes to ads. So, to truly measure the impact of your LinkedIn ad campaigns (i.e. the pipeline influence and ROI of each LinkedIn ad), you need to look past clicks, form-fills, etc., and focus on company-level engagement tracking... Continue reading How to Measure the Impact From LinkedIn Ads Accurately

By Yashasvi Saxena

Monitoring the outcomes of LinkedIn ads isn’t exactly straightforward, especially in the B2B world with its long, winding buyer journeys. Pinpointing which ad influenced which result is tough when standard tracking methods (like LinkedIn’s built-in analytics or your CRM’s ad tools) just don’t cut it. In this guide, we’ll break down why those traditional methods... Continue reading How to Accurately Monitor the Results From LinkedIn Ads

By Yashasvi Saxena

LinkedIn ad ROI monitoring isn’t simple, especially in the nuanced world of B2B with its intricate buyer journeys. Identifying how individual LinkedIn ads contribute to revenue is challenging, particularly when traditional ROI monitoring tools, such as LinkedIn’s built-in analytics or standard CRM solutions, aren’t effective enough. In this article, we’ll explore why typical ROI monitoring... Continue reading How to Monitor the ROI of Each LinkedIn Ad Precisely