If you’re running LinkedIn ads and want to know which companies actually engaged with them, you’ll need to track company-level ad interactions.

LinkedIn Campaign Manager lets you do this to some extent, but not without trade-offs.

In this article, I’ll walk you through how to see which companies engaged with your LinkedIn ads, the native limitations, and how ZenABM solves them.

How to See Which Companies Engaged With Your LinkedIn Ads: Short Summary

• LinkedIn Campaign Manager’s “Companies” tab highlights impressions, clicks, and engagement at the account level.
• But this info is aggregated across all your campaigns—it’s not broken down per campaign or group.
• This makes it unclear which specific ad or message a company interacted with.
• Since ABM campaigns vary by message, product, and timing, this granularity is crucial.
• ZenABM addresses this by:
  • Revealing exactly which campaigns and groups a company engaged with
  • Logging impressions, interactions (likes/comments), and clicks for each campaign
  • Syncing these touchpoints into your CRM (e.g. HubSpot) as company-level data
• It also connects campaign engagement to actual pipeline and closed-won deals.
• With features like intent scoring, BDR routing, and ABM stage mapping, ZenABM gives total clarity.
• Bottom line: ZenABM delivers the engagement-level granularity that Campaign Manager lacks.

Using LinkedIn Campaign Manager to Identify Companies That Engaged With Your Ads

Since 2024, LinkedIn Campaign Manager includes a “Companies” tab (previously “Company Engagement Report”) that provides high-level company interaction data.

It shows how often people from each company engaged with your ads, whether via clicks, impressions, or lead forms:

Here’s how to access it:

• Go to your LinkedIn ad account in Campaign Manager.
• Click Plan on the left panel, then select Companies. (Your LinkedIn Page must be connected to the account to use this.)
• Select a reporting period from the top (e.g., last 30 days). LinkedIn supports 7, 30, 60, or 90-day windows.

You’ll see a list of companies that interacted with your ads during that period.

To evaluate engagement, check the Paid Clicks and Engagement columns.

Use filters or search to zero in on specific companies you’re targeting.

Why Native LinkedIn Engagement Data Isn’t Enough for ABM

While the Companies tab gives some engagement insights, it aggregates everything by account, not campaign.

So while you’ll know that Company X interacted with your ads, you won’t know which ad or message caught their attention.

That’s a major hurdle for ABM marketers, who typically run parallel campaigns targeting different personas, stages, and products.

Example: Userpilot’s ABM campaign structure:

Each stream can vary by:

• Ad creative and copy
• Budget, delivery schedule, and owning team
• Targeted stage of the buyer journey

That’s why it’s vital to track company-level engagement per campaign and group:

• So you know what message resonated
• And can link that engagement back to revenue outcomes

LinkedIn’s native tools simply don’t tell you which company engaged with what content.

If Company Y sees ads for both Product A and Product B, you’ll never know which one they responded to.

What you need is:
Campaign-specific engagement visibility by company.

See Which Company Engaged With Which Ad Campaign With ZenABM

ZenABM is tailor-made for LinkedIn ABM, offering:

Per-Campaign Engagement Tracking by Company

ZenABM identifies which companies:

• Viewed your ad
• Engaged (likes/comments)
• Clicked

All tracked per campaign and campaign group and powered by LinkedIn’s official API.

Native CRM Sync Without Engineering

Bi-directional sync ensures LinkedIn engagement appears in your CRM without manual setup.

Attribution to Pipeline and Deals

ZenABM links engagement to closed deals in your CRM:

E.g.:

• “This campaign drove $60k pipeline.”
• “This group influenced 18 closed deals.”
• “This quarter’s LinkedIn ROAS is 6.4x.”

Pushes Engagement Data as CRM Fields

ZenABM syncs metrics as properties in tools like HubSpot:

Intent-Based Scoring + Sales Routing

ZenABM computes a real-time “Engagement Score” across campaigns:

It routes high-score companies to BDRs:

ZenABM also tags campaigns with buyer intent and clusters companies by shared behavior:

Intent syncs to HubSpot, too:

Built-in Dashboards to Track ABM Impact

ZenABM includes out-of-the-box dashboards for ROI, ROAS, influenced revenue, and more:

Pre-Structured ABM Object Hierarchy

Campaigns, groups, and ads are pre-structured for seamless reporting and scaling.

Automatic ABM Stage Classification

ZenABM tracks company journey stages based on real-time behavior:

ZenABM Pricing

Choose a plan that fits your ABM needs:

• Starter – $59/month: 1 campaign, base scoring, HubSpot sync, and campaign intent.
• Growth – $75/month: Adds BDR routing, alerts, and multiple dashboards.
• Pro – $119/month: Unlimited campaigns, advanced analytics, and upcoming automation tools.

Try ZenABM free or book a live demo.

Final Thoughts

To truly understand which companies engaged with your LinkedIn ads—and which campaigns sparked that interest—you need more than the native Companies tab.

ZenABM bridges this gap with campaign-specific engagement insights tied directly to revenue.

Try ZenABM or start your free trial today.