Book a FREE LinkedIn ABM
Consultation Call
Get 60 minutes with a LinkedIn Ads expert to build your ABM strategy, fix your setup, or review your campaigns — no strings attached.
On the call we can cover
Any topic around LinkedIn ABM that's most relevant to where you are right now:
LinkedIn ABM Campaign Strategy
Which ABM strategy fits your business (1:1, 1:few, 1:many), and how to choose the right LinkedIn ad formats for each.
Target Account List Building
How to build and enrich your ideal account list using firmographic, technographic, and intent data — and upload it as a Matched Audience.
Campaign Setup & Launch
Bidding strategies, campaign objectives, audience targeting, and the costly default settings to turn off before you go live.
Thought Leader Ads (TLAs)
How to set up TLAs correctly, measure real click-through rates (not the inflated ones), and use them as part of your ABM mix.
Account Scoring & Identifying Hot Accounts
How to define "Interested" vs "Engaged" accounts using impression and click thresholds, and when to trigger sales outreach.
Campaign Performance & Optimization
When to evaluate ads (the 1,000 impressions + frequency 2+ rule), what to pause, what to scale, and how to read your ZenABM dashboards.
Automated Follow-Up Sequences
Turning engaged LinkedIn accounts into outbound pipeline — automatically prospecting the right personas and triggering personalized outreach.
ABM Budget Planning
Working backwards from revenue targets to audience size, impressions needed, and number of ads — so your budget is set up to hit the numbers.
