For ABM

By Emilia Korczynska

Demandbase is a full-stack account-based marketing (ABM) platform packed with features. But so is its pricing. From user reviews and my own experience, one thing is clear: Demandbase is too expensive for most small businesses trying to engage high-value accounts and target accounts without bloating the tech stack.

By Emilia Korczynska

Account-based marketing isn’t so niche-niche anymore. Many businesses are doing it, so just ABM is no longer an edge. You’re supposed to adopt advanced strategies now, and intent-based ABM is one of them.