Automations

By Emilia Korczynska

ZenABM is a tool that has been designed specifically for running ABM campaigns on LinkedIn and beyond. It turns your LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and CRM data into actionable ABM insights on company level. ZenABM lets you see exactly which target accounts (companies) engaged with which of your ads across multiple... Continue reading What is ZenABM (and why is it the best tool for running ABM campaign on LinkedIn)?

By Emilia Korczynska

Everyone’s talking about signal-based outbound (aka intent-based outbound) – and for good reason. After running ABM programs on LinkedIn for years, I can tell you that guessing who to contact is over. With signal-based outbound, just using 1-st party intent signals you can find in your CRM + a couple of cheap tools (Like RB2B,... Continue reading Signal-based outbound – how to use Intent Signals from your ABM Target Accounts for effective outreach

By Emilia Korczynska

Intent-based outbound or signal-based outbound are one of the top-2 biggest bets B2B marketing teams are making for 2026 – according to the survey conducted study by Kyle Poyar of Growth Unhinged and Maja Voje of Growth Strategist. And I’m not surprised. “Cold outbound” isn’t working – since outbound sales automation like Apollo, Outreach or... Continue reading Intent-based outbound – how to use intent signals for more effective sales outreach – ULTIMATE GUIDE

By Emilia Korczynska

LinkedIn’s Campaign Manager is great for running and optimizing ads, but it wasn’t built to run full account-based marketing (ABM) programs. ZenABM, on the other hand, is purpose-built to layer on top of your LinkedIn Ads and turn them into actionable ABM insights. It de-anonymizes your LinkedIn ad data at the company level and ties... Continue reading How is ZenABM Different from LinkedIn Campaign Manager?

By Yashasvi Saxena

Influ2 is marketed as the first person-based account-based marketing platform. It promises to target ads at specific individuals within your target accounts. That’s a bold twist on the usual account-level tactics. In theory, it sounds like ABM is finally getting personal. In practice, is Influ2 delivering substance or just repackaging what savvy marketers already do... Continue reading Influ2 for ABM: Features, Reviews, Feasibility, and Pricing

By Yashasvi Saxena

If you are running ads on LinkedIn and want a reliable LinkedIn ad lead capture automation in your CRM, such as HubSpot/Salesforce, you have three practical routes to make it happen. The first is the default approach, but it is insufficient for most B2B teams. The second captures more, yet demands heavy manual effort. The... Continue reading LinkedIn Lead Capture Automation Using ZenABM

By Yashasvi Saxena

If you are running ads on LinkedIn and want to push LinkedIn ad leads into your CRM like HubSpot, there are three ways to do it. The first is the standard way, but inadequate, the second is too tedious, while the third is automatic and better (spoiler: it’s ZenABM). Let’s see all three. How to... Continue reading How to Push LinkedIn Ad Leads into Your CRM

By Yashasvi Saxena

CRMs such as HubSpot include built-in tracking tags you can drop onto your site. As soon as someone clicks your LinkedIn ad, HubSpot will automatically pick it up. You can also directly integrate HubSpot with LinkedIn campaign manager for the same. Still, capturing only clicks misses all the view-through conversions, and that’s a critical blind... Continue reading How to Push LinkedIn Ad Clicks into Your CRM for ABM

By Yashasvi Saxena

Account-based marketing teams understand the importance of seamlessly flowing LinkedIn Ads data into their CRM. Yet to truly power an ABM motion, you need more than simple lead synchronization. You need an end-to-end system that brings company-level ad engagement insight directly into your CRM. In this guide, I’ll explain why syncing LinkedIn ad engagement with... Continue reading Automating LinkedIn Ad Engagement Tracking in a CRM

By Yashasvi Saxena

Account-based marketing (ABM) teams know the value of sending LinkedIn Ads data to their CRM. But beyond basic lead syncs, truly automating the flow of LinkedIn ad engagement data at the company level into your CRM is essential for ABM success. In this post, we’ll explore why LinkedIn ads to CRM automation matters and how... Continue reading LinkedIn Ads to CRM Automation Using ZenABM

By Emilia Korczynska

I’m planning to launch 17 new ABM campaigns for Userpilot this month – that’s 17 x ~at least 10 ads, so ~ 170 ad assets to create, manage and launch 🤯  Needless to say, I wouldn’t be able to do this without ABM campaign templates – and in general having systems for managing the ABM... Continue reading ABM Campaign Template – How to Structure your ABM Campaigns & Manage your ABM Ad Assets