LinkedIn Ads

By Yashasvi Saxena

There is a window between when a company starts evaluating a solution and when they make a shortlist. That window is shrinking. In fact, the winning vendor is usually already on the buyer’s shortlist before the formal evaluation begins. If you detect a buying signal on Monday and your BDR reaches out on Thursday, a... Continue reading Real-Time Buying Signals: Capture Intent Before Your Competitors

By Yashasvi Saxena

ABM focuses on targeting the right accounts with marketing. ABX asks a bigger question: what happens to those accounts after they engage? Account-based experience (ABX) extends the account-based approach beyond marketing into sales, customer success, and product. Instead of one team running targeted campaigns and hoping someone else follows up properly, ABX coordinates every team... Continue reading ABX Marketing: Account-Based Experience Explained + Strategy + Tool-Stack

By Yashasvi Saxena

Most account-based marketing (ABM) platforms and even agencies pitch you to run B2B display advertising with banner ads across thousands of websites to your target accounts. They claim that it creates “surround sound” and builds awareness everywhere your prospects browse. But the actual data, I saw, says otherwise. B2B display ads have a CTR below... Continue reading B2B Display Advertising for ABM

By Yashasvi Saxena

The B2B intent data market is growing exponentially, and there are dozens of tools competing for your budget, but the companies winning with intent data share three traits: They start with first-party signals before buying expensive third-party data They layer multiple signal types instead of relying on any single source They build action workflows rather... Continue reading List of B2B Buying Signals Every ABM Team Should Monitor

By Yashasvi Saxena

The disconnect between marketing campaigns and sales conversations is where most ABM pipelines go to die. Marketing warms an account with 50+ ad impressions over three months, building familiarity, trust, and specific interest in your solution. The BDR, seeing none of that data in their CRM, sends a generic cold email. The prospect, who has... Continue reading Account-Based Sales: How to Align Reps with ABM Campaigns?

By Yashasvi Saxena

The question I hear most often about LinkedIn ads is, “How much should I spend?” The honest answer is that it depends on what you want to achieve, but that answer helps nobody plan a budget or make a case to their CFO. After running a $490K LinkedIn ABM program over 16 months (which generated... Continue reading How Much Should You Spend on LinkedIn Ads? Budget Guide by Company Size and Use Case

By Yashasvi Saxena

Looking for the best account-based marketing agency? Well, the problem with this search is that most “ABM agencies” are really just media buying agencies that added ABM to their website. They will set up LinkedIn campaigns, but they will not build the scoring system, the sales handover workflow, or the intent-led outbound engine that actually... Continue reading Top 12 Account-Based Marketing Agencies for 2026 + How to Choose One

By Emilia Korczynska

Fibbler recently published a “ZenABM Alternatives” article that makes several claims about our product. We believe in transparency and healthy competition, so rather than ignoring these claims or getting defensive, we wanted to address each one directly. What was most telling about Fibbler’s article is that none of the claims were supported by evidence or... Continue reading Fibbler’s “ZenABM Alternatives” Article – Our Response

By Emilia Korczynska

ZenABM is a tool that has been designed specifically for running ABM campaigns on LinkedIn and beyond. It turns your LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and CRM data into actionable ABM insights on company level. ZenABM lets you see exactly which target accounts (companies) engaged with which of your ads across multiple... Continue reading What is ZenABM (and why is it the best tool for running ABM campaign on LinkedIn)?

By Yashasvi Saxena

When you start running account-based marketing campaigns on LinkedIn, the number of ad formats available feels overwhelming. And choosing the right format can make or break a campaign. So, in this guide, I’ll break down LinkedIn’s ad formats and share tips from running LinkedIn ABM programs to help you pick the best ad types for... Continue reading LinkedIn Ad Formats Guide: Choosing the Right Type for Your ABM Campaign

By Yashasvi Saxena

Maximillian Herczeg worked at LinkedIn for two and a half years. First in sales, then in marketing solutions. Now he runs his own LinkedIn ads consultancy, and he sees the same campaign setup mistakes hurting performance for nearly every client he works with. We invited Max to speak at the ZenABM ABM Bootcamp (600+ B2B... Continue reading LinkedIn Ads Mistakes to Avoid: Campaign Setup Errors That Kill ABM Performance

By Emilia Korczynska

Most advice on how many LinkedIn ads to run at the same time boils down to “4-5 ads per campaign.” That number gets repeated everywhere, but nobody shows you the math behind it. The right number depends on your budget, your audience size, and your campaign objectives – and I am going to break down... Continue reading How Many LinkedIn Ads Should You Run at the Same Time? The Math Behind It