Looking for the best account-based marketing agency?
Well, the problem with this search is that most “ABM agencies” are really just media buying agencies that added ABM to their website.
They will set up LinkedIn campaigns, but they will not build the scoring system, the sales handover workflow, or the intent-led outbound engine that actually produces a pipeline, which means you end up paying agency rates for campaign management while doing the hard 70% yourself.
You absolutely need to know what to look for.
In this post, I will cover:
Let’s go!
Short on time?
Here’s a quick overview:
| Agency | Core Focus | LinkedIn Ads Role | Distinct Strengths |
|---|---|---|---|
| SpearGrowth | Paid media + SEO enablement | Full-funnel LinkedIn + Google Ads | Pipeline-first mindset, agile testing, strong SaaS case studies |
| Forecom | PPC, SEO, content, ABM | LinkedIn within ABM and CRM-heavy setups | Big-team scale (30+ specialists), global client base |
| Restartt | GTM strategy + LinkedIn programs | LinkedIn-first campaigns + outbound signals | Revenue-focused, operator experience, strong positioning work |
| SparkForce | Channel-agnostic growth | LinkedIn + Google tied to positioning | Free audits + workshops, experiment-driven, SQL focus |
| Remotion | 100% LinkedIn Ads | 3-phase: leads, meetings, pipeline | Precision copywriting, hard-to-reach niches, Gong/WalkMe clients |
| B2B Rizz | LinkedIn Ads + ABM consulting | Account-level targeting + creative | Founder-led delivery, transparent pricing tiers |
| Impactable | LinkedIn Ads + proprietary platform | Ads + DemandSense (HubSpot integration) | Tech + service combo, pipeline attribution, flexible packages |
| Understory | All-bound GTM (ads + outbound + design) | LinkedIn as part of unified growth engine | Strong design + Clay automation, daily campaign monitoring |
| GrowthToday | GTM automation + RevOps systems | Ads integrated into automated workflows | Clay-first, automation-heavy, outbound + inbound orchestration |
| Blue Badge Ads | LinkedIn Ads strategy + execution | 3-phase: audit, precision targeting, optimization | Insider LinkedIn expertise, CRM integration, SQL-driven |
| Minding Your Media | Full-service digital marketing | LinkedIn as part of broader PPC/media mix | 20+ years experience, 17K+ businesses helped, strong breadth |
| Kiin | LinkedIn Ads for B2B SaaS + long sales cycles | Full-funnel: awareness, meetings, pipeline | True LinkedIn-only focus, ABM + TLA playbook, 150+ clients |
You likely need an agency if:
You probably do not need an agency if:
Note that the tools to run ABM in-house are more accessible than ever:
You can know more about the tool-stack and strategy in our complete ABM on LinkedIn guide.
Before looking at specific agencies, here are the five criteria that separate real ABM agencies from rebranded media buyers:
They should be able to explain account scoring, sales handover workflows, and how they connect ad engagement to pipeline, not just “we run great LinkedIn campaigns.
If the conversation stays at the campaign level and never reaches the system level, they are a media buyer with ABM branding.
They should track account-level engagement, pipeline influenced, and pipeline per dollar spent rather than MQLs.
If their reporting centers on lead volume and cost per lead, their measurement framework belongs to demand gen, not ABM.
ABM requires list building, campaign setup, creative, scoring, CRM integration, sales handover, and intent-led outbound.
An agency doing only “campaign setup and creative” leaves roughly 70% of the work to you, which defeats the purpose of hiring an agency in the first place.
Ask for direct references from comparable clients, then ask those references about pipeline generated rather than impressions delivered.
An agency that cannot connect you with a reference who will speak to pipeline outcomes is either too new or too aware that its outcomes do not hold up to scrutiny.
Good agencies recommend tools that fit your budget and stage rather than defaulting to $50K per year platforms when your ad spend is $10K per month.
If their first recommendation is an enterprise ABM suite, their incentives may be misaligned with your situation.
Here is every agency I would recommend for LinkedIn ABM work, with their core focus, strengths, and what makes each one distinct.
For the full directory with additional filtering, browse the ZenABM LinkedIn Ads Agency Directory.
Founded by Ishaan Shakunt, SpearGrowth is a boutique B2B SaaS performance marketing agency that manages the entire paid funnel: audience building, campaign structure, creative testing, tracking, attribution, and optimization across LinkedIn and Google Ads.
They pair this with SEO enablement (technical audits, content strategy, organic-to-SQL frameworks), which means clients get both immediate pipeline from paid and long-term compounding from organic.
What sets them apart is the pipeline-first philosophy, because Ishaan’s background spans SEO, product, and growth marketing, and the agency aligns ad spend with sales pipeline rather than clicks or MQLs.
Client testimonials from companies like Zluri and DarwinBox reference tangible outcomes: one client closing 4x what they spent on ads, another reporting 174% more free trials in 20 weeks.
Best for: SaaS companies needing a partner that combines pipeline-first LinkedIn + Google campaigns with long-term SEO growth.
Founded by Lukas Liskovec, Forecom is a growth and performance agency with 30+ marketing specialists across 8 countries and 50+ clients in 10 countries.
They have worked with household names including Toyota, Google, and RE/MAX.
Their service suite covers PPC, SEO, content, ABM, social selling, and lead gen with heavy CRM and automation integration, and LinkedIn Ads sit within their broader ABM and social selling offerings.
Forecom provides the infrastructure (analytics, automation, lead routing, ABM mindset) to make LinkedIn campaigns work within a larger go-to-market motion rather than treating them as a standalone channel.
Best for: Mid-market to enterprise companies needing a large, distributed team with global client experience and CRM-heavy ABM setups.
Restartt positions itself as a go-to-market partner for B2B SaaS teams that want more than campaign management alone.
Their ABM offer blends paid media, signal-based outbound, and founder-led content under one roof, which makes them a better fit for companies that want LinkedIn ads connected directly to outbound execution and positioning work rather than run as a standalone channel.
They also lean heavily into GTM infrastructure, including signal-based workflows, dynamic enrichment, ICP mapping, lead scoring, and Clay-based automation.
Based on their site, Restartt has worked with 150+ B2B SaaS companies and offers both lighter-weight and full-stack engagements, which suggests they are built for teams that need execution capacity plus systems thinking, not just media buying. Best for: B2B SaaS companies that want LinkedIn-first ABM paired with signal-led outbound, GTM automation, and founder-led distribution.
SparkForce takes a channel-agnostic approach where they run LinkedIn and Google campaigns tied to positioning work, with a heavy emphasis on experimentation.
They offer free audits and workshops as part of their process, and everything is oriented around SQL generation rather than vanity metrics, which means you know from the start that the engagement will be measured by qualified pipeline rather than impressions.
Best for: Companies that want an experiment-driven approach with free upfront audits and a focus on qualified pipeline over impressions.
Remotion is 100% LinkedIn Ads: no Google, no Meta, no display, just LinkedIn.
Founded by Gabriel Ehrlich, they run a structured 3-phase campaign model (leads, meetings, pipeline) and their strength is precision copywriting and reaching hard-to-reach niches.
Clients include Gong and WalkMe. If you want an agency that lives and breathes LinkedIn ads and nothing else, Remotion is the specialist pick.
Best for: Companies targeting hard-to-reach B2B niches who want a 100% LinkedIn-focused partner with strong copywriting.
Founded by Tim Davidson, B2B Rizz focuses on LinkedIn Ads and ABM consulting with transparent pricing tiers.
Tim is one of the most vocal LinkedIn Ads practitioners in the space, and his content about TLA strategy, audience penetration, and account-level targeting has shaped how many teams think about LinkedIn ABM.
The agency offers founder-led delivery (you work directly with Tim), account-level targeting and creative, and a strong emphasis on Thought Leader Ads as the primary format.
Tim’s data-backed approach (he frequently publishes real campaign data) means you get an operator running your campaigns rather than a junior media buyer.
Best for: Companies that want hands-on, founder-led LinkedIn ABM execution with a strong TLA and account-based targeting playbook.
Impactable pairs LinkedIn Ads execution with their proprietary DemandSense platform, which integrates with HubSpot for scheduling, exclusions, and pipeline attribution.
This tech + service model means you get both hands-on campaign management and software infrastructure in a single engagement.
They offer flexible packages and are strong on pipeline attribution, connecting ad engagement to CRM deals.
The DemandSense platform is the differentiator if you want a managed solution that includes the tooling rather than requiring you to assemble the stack yourself.
Best for: Teams that want an all-in-one (agency + platform) solution with built-in HubSpot integration and pipeline attribution.
Founded by Alex Fine, Understory combines LinkedIn ads with outbound and design in a unified growth engine.
They are Clay-heavy, using Clay for enrichment, lead routing, and automation as a core part of their process, and daily campaign monitoring is standard.
The design quality is a standout because Understory produces strong creative alongside the media buying and outbound systems, which means you do not need a separate design resource.
If you want ads, outbound, and creative under one roof, this is the pick.
Best for: Companies that want a unified ads + outbound + creative operation with strong Clay automation.
GrowthToday focuses on GTM automation and RevOps systems, and LinkedIn ads are integrated into automated workflows rather than managed in isolation.
They are Clay-first and automation-heavy, orchestrating outbound and inbound together so the two motions reinforce each other rather than running as parallel tracks.
Best for: Teams that need their LinkedIn ads plugged into a broader automated GTM system with RevOps infrastructure.
Blue Badge Ads runs a 3-phase process: audit, precision targeting, and optimization.
Their claim to insider LinkedIn expertise (the “blue badge” reference) means deep knowledge of LinkedIn’s targeting, bidding, and delivery mechanics that generalist agencies typically lack.
They integrate with CRMs and focus on SQL generation.
Best for: Companies that want deep LinkedIn platform expertise with CRM integration and a structured optimization process.
With 20+ years of experience and 17,000+ businesses served, Minding Your Media is a full-service digital marketing agency where LinkedIn ads sit within a broader PPC and media mix.
They bring breadth rather than LinkedIn-only depth, which makes them a good fit if you need multiple channels managed by a single partner.
Best for: Companies that need LinkedIn as part of a broader digital marketing engagement rather than a LinkedIn-only specialist.
Founded by Philip Ilic, Kiin is a LinkedIn Ads agency built specifically for B2B SaaS companies with long sales cycles and high ACVs. Like Remotion, they are true LinkedIn-only, no other channels.
Philip has built systems across 150+ clients, combining ABM targeting with a strong Thought Leader Ads playbook.
Philip is one of the most prolific LinkedIn Ads practitioners in the industry, and his content on signals-based outbound, TLA optimization, and list-based targeting has been cited across this blog.
With Kiin, you get the system he has built and refined across hundreds of engagements.
Best for: Sales-led B2B SaaS with $50K+ ACV and long sales cycles, who want a true LinkedIn-only ABM partner with deep TLA expertise.
We talked about what you should look for in an account-based marketing agency.
Well, that not just includes deliverables and quality, but red flags too!
ABM replaces MQLs with account-level metrics.
An agency counting leads is doing demand gen, not ABM, and they will optimize your campaigns toward lead volume rather than pipeline quality.
If they do not have a clear framework for scoring target accounts and routing them between campaign layers, their “ABM” is just company-list-targeted paid social with a more expensive label.
If the first recommendation is a $50K per year ABM platform when your ad budget is $10K per month, their incentives are misaligned with your actual situation.
You should have real-time access to campaign performance, account progression, and pipeline attribution.
Agencies that share monthly PDFs instead of live dashboards are hiding something or operating with a level of opacity that will make optimization impossible.
ABM without sales alignment is just expensive advertising.
A real ABM agency asks about your CRM, sales cycle, BDR workflow, and handover process before talking about campaigns, because none of those campaigns will produce pipeline if the sales system cannot act on the engagement signals.
ABM outcomes depend on your product, ACV, sales cycle, ICP quality, and market dynamics.
Any agency guaranteeing “$X million in pipeline” is either lying or defining pipeline so loosely that the number is meaningless.
| Phase | Duration | Agency Delivers | Success Metric |
|---|---|---|---|
| Setup | Month 1 | Account list, ICP definition, campaign structure, scoring model, CRM integration | System is live and tracking |
| Launch + Learn | Months 2 to 3 | Campaign execution, creative testing, optimization | Accounts progressing through stages |
| Pipeline | Months 4 to 6 | Scaling winners, outbound activation, pipeline reporting | Measurable pipeline influenced |
| Optimization | Months 7+ | Creative refresh, new segments, expanded outbound | Pipeline per $ spent improving |
Expect to evaluate agency performance at the 6-month mark, not the 2-month mark, because ABM takes 3 to 4 months to produce pipeline.
If an agency promises results in month 1, they are either overpromising or redefining “results” as impressions delivered.
The agency question ultimately comes down to whether you need capacity or capability.
If you need capability (the knowledge, the strategy, the playbook), everything in this guide and the broader ZenABM blog exists to give you that for free.
If you need capacity (someone to actually execute while you focus on product, sales, or scaling into new markets), the 12 agencies above each bring a distinct specialty worth evaluating.
Either way, the one piece you cannot skip is account-level visibility into what your LinkedIn ads are actually doing at the company level. Without that, you are flying blind whether you run ABM in-house or through an agency, because neither your team nor your agency partner can optimize what they cannot measure.
ZenABM gives you that layer: company-level engagement tracking, intent signals tied to specific campaigns, ABM funnel stages that sync to your CRM, and revenue attribution that connects ad spend to pipeline.
It starts at $59 per month with a 37-day free trial, which means you can have account-level visibility running before your first agency call.
Try ZenABM free for 37 days and see which target accounts are actually engaging with your LinkedIn campaigns.
Some common questions about the best ABM agencies and how to choose yours:
Monthly retainers for ABM agencies typically range from $5,000 to $25,000 per month, depending on scope (strategy only versus full execution), team size, and channel complexity.
This is in addition to your ad spend. Some agencies like B2B Rizz offer transparent pricing tiers, while others (Remotion, SpearGrowth) provide custom quotes.
For perspective, our $490K program over 16 months cost under $500 per month in tools.
Yes. The tools are more accessible than ever: ZenABM for account-level engagement tracking, intent signals, and revenue attribution ($59 per month), LinkedIn Campaign Manager for ads, HubSpot for CRM workflows, and Clay for list building.
The ABM on LinkedIn guide provides the complete playbook. What you need is one person dedicating 50% or more of their time to ABM and 3 to 4 months of patience.
Three agencies focus exclusively on LinkedIn: Remotion (precision copywriting, hard-to-reach niches), B2B Rizz (founder-led, transparent pricing, strong TLA playbook), and Kiin (B2B SaaS with long sales cycles, 150+ client systems).
All three understand LinkedIn’s targeting, bidding, and delivery mechanics at a depth that generalist agencies cannot match.
Understory (ads + outbound + design, Clay-heavy), Restartt (LinkedIn programs + signal-based outbound), and GrowthToday (GTM automation with outbound + inbound orchestration) all combine LinkedIn ads with outbound execution.
For the intent-led outbound workflow that connects ZenABM’s account-level engagement signals to automated prospecting and outreach, see the intent-based outbound guide.
Five questions:
(1) How do you measure success beyond CTR and CPC?
(2) How do you build account scoring and stage progression?
(3) How do you handle the sales handover for engaged accounts?
(4) Can I speak to a reference client with similar ACV and budget?
(5) What technology stack do you recommend and why? The answers reveal whether they understand ABM as a system or just run LinkedIn ads and call it ABM.
