ZenABM is a tool that has been designed specifically for running ABM campaigns on LinkedIn and beyond. It turns your LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and CRM data into actionable ABM insights on company level.
ZenABM lets you see exactly which target accounts (companies) engaged with which of your ads across multiple channels and how those engagements translate into pipeline and revenue, by combining data from LinkedIn Ads API (and other acquisition channels) with your CRM data.
ZenABM provides plug-and-play account scoring, fully customizable funnel stages, intent signals, multi-channel revenue attribution dashboards, and detailed company engagement journeys with deal impact tracking, as well as an AI chatbot, REST API and MCP server for chatting with your ads data directly or building your own bespoke analytics with tools like Claude Code.
This helps growth & demand gen teams quickly identify interested accounts and measure results without building custom dashboards or exporting spreadsheets and uploading them to ChatGPT.
Fun fact: ZenABM was built based on my personal experience of running a 7-figure ABM program with LinkedIn ads as a VP of marketing – read my blog post about it here or the Case Study on it published on Kyle Poyar’s Growth Unhinged to find out how I manage it btw!).
Keep reading to learn more about how ZenABM works, how it’s different from other ABM tools and Campaign Manager, and why it’s the best and most affordable ABM tool for LinkedIn Ads!
Let’s dive deeper into how ZenABM can help you run more effective ABM campaigns on LinkedIn – regardless of whether you’re an in-house demand gen manager or a LinkedIn ads agency owner!
ZenABM is a tool for running account-based marketing (ABM) programs on LinkedIn and across multiple channels, with analytics, orchestration, and AI-powered insights, with a special focus on LinkedIn advertising.
It turns your LinkedIn Ads and CRM data into actionable ABM insights on company level. Marketers can run ABM programs on LinkedIn without a complex tech stack or high cost (ZenABM starts from $59 paid monthly), using ZenABM to see exactly which target accounts engaged with their LinkedIn ads and how those engagements translate into pipeline and revenue:
The platform provides plug-and-play account scoring, fully customizable funnel stages, intent signals, multi-channel revenue attribution, and revenue attribution dashboards, helping B2B marketing teams quickly identify interested accounts and measure results without wrestling with spreadsheets or business intelligence tools.
ZenABM works by pulling your raw LinkedIn ad engagement data per company directly from the LinkedIn API, pivoting it with the company engagements with specific campaigns, ad sets and ads, and then stitching it together with your CRM so you can actually see which target accounts are engaging, how, and how these engagements tie together with the pipeline opened from these companies after they’ve seen your ads.
Under the hood, ZenABM groups your LinkedIn campaigns into ABM campaigns, assigns each account an engagement score and funnel stage (e.g. identified, aware, interested, selecting, closed-won), and tags them with intent based on which campaigns and creatives they interacted with.
All of this data – both raw (impressions, engagements, clicks) and processed (score, stage, intent) – is stored and processed in the ZenABM app and pushed back into your CRM – HubSpot/Salesforce as company properties, so your BDRs can instantly pull “hot” accounts into outreach sequences or Clay workflows without messing around with spreadsheets.
On top of that, ZenABM gives you ready-made ABM dashboards (pipeline per $ spent, stage progression, ROAS, influenced revenue per campaign) and an AI chatbot that lets you “chat” with your LinkedIn data to answer questions like “Which accounts moved from Interested to Selecting last month?” in plain English.
As of April 2026, ZenABM goes beyond LinkedIn Ads to capture engagement signals from all your major acquisition channels:
All of these channels feed into ZenABM’s company engagement journeys, giving you a complete, multi-channel timeline of how each target account interacts with your brand across every touchpoint:
ZenABM is also currently implementing website visitor deanonymization, which will further expand the multi-channel coverage. All multi-channel signals are included in paid plans at no extra cost.
One of ZenABM’s most powerful features is the detailed company engagement journey – a visual timeline that maps every ad touchpoint alongside CRM deal events. For each company, you can see:
This is fundamentally different from just knowing that a company “saw your ads.” ZenABM shows you the exact sequence of interactions that led to a deal, broken down by each campaign – so you can understand which campaigns actually influenced the buying decision and which were just noise.
ZenABM’s deals dashboard gives you a clear view of all influenced deals, with deduplicated attribution per ABM campaign:
Before I give you a deep dive into ZenABM, here’s a quick overview of all of its features:
Company-level LinkedIn ad engagement data – see impressions, engagements, and clicks for every target account in 7/30/90-day windows and custom timeframes.
Fully customizable account scoring – automatically score accounts based on LinkedIn engagement + CRM signals. Define your own thresholds, time windows, and signal combinations.
Fully customizable ABM funnel stages – track each account through stages you define yourself (identified, aware, interested, selecting, won – or any names you choose). Stages are built from any combination of LinkedIn ad engagements, CRM properties, website visits, form fills, webinar signups, deal stages, and more.
Company intent detection – understand what each account cares about based on the specific campaigns and creatives they engage with.
ABM campaign objects – group multiple LinkedIn campaigns into one ABM initiative for clean attribution and unified reporting.
ABM analytics dashboards – get instant ROAS, pipeline per $ spent, account progression, and campaign-level performance insights.
Revenue attribution per ABM campaign – tie each ABM initiative directly to influenced deals and revenue, without duplicates.
Company pages with engagement timelines – see every touchpoint, campaign, and intent signal on one detailed account profile.
Campaign insights – click into any LinkedIn campaign to view the full list of companies that engaged with it.
Audience insights by job title/persona – understand which personas engage most with which campaigns and creatives.
Bi-directional HubSpot + Salesforce sync – push raw and processed ABM data into the CRM as actionable company properties.
Webhooks for Clay, Attio, Pipedrive – trigger auto-prospecting and outreach sequences based on account intent and stage.
AI chatbot + MCP server + REST API – “chat” to your LinkedIn and ABM data to uncover insights instantly. Connect your data to Claude Code or any other LLM via the API or MCP server to build bespoke dashboards, reporting, or agents.
Client profiles for agencies – manage multiple clients and ABM dashboards from one ZenABM workspace.
Workflows for pausing/starting ads (coming soon) – automate LinkedIn campaigns based on account scoring and stages.
Impression capping (coming soon) – prevent overserving ads to the same accounts across campaigns.
In a nutshell – ZenABM was designed with running ABM campaigns on LinkedIn in mind. ZenABM supports grouping your LinkedIn campaigns into ABM campaigns (a separate campaign object), which allows it to offer a lot more granular analytics and accurate revenue attribution for both all your campaigns – and each ABM campaign separately:
It provides you with both leading and lagging success indicators and campaign effectiveness metrics:
ZenABM offers company-level LinkedIn Ad engagement insights – company engagements, impressions and clicks – in 7, 30 and 90 days, as well as lifetime and custom timeframes, and pushes these data to your CRM (Salesforce / Hubspot or other CRM via Webhooks).
Company engagements in ZenABM:
ZenABM provides detailed company page for each company with a list of campaigns the company engaged with, and timeline of touchpoints:
As you can see – ZenABM showcases all the data about the company (including intents, ABM campaign its in) on its page. The data is searchable and exportable.
With multi-channel tracking, company pages now show engagement across LinkedIn Ads, Google Ads, Reddit Ads, organic traffic, and AI chatbot referrals – all on one unified timeline with campaign-level breakdowns:
ZenABM pushes the Campaign Names per company as an automatically created company property:
You can use the intent data and stage directly to assign the companies to BDRs / push the associated contacts into a specific follow up email sequence.
What about campaigns? ZenABM provides insights on Campaign Performance. ZenABM allows you to click on each campaign to see a list of companies that engaged with it.
ZenABM allows you to group several LinkedIn campaigns into one ABM campaign – and track total influenced pipeline from all the assets in these campaigns. This is particularly helpful when you want to compare how targeting different audiences/ different personas/ different markets/ different messaging – affects pipeline generation, and which campaigns you should double down on.
ZenABM also shows the specific impact each campaign has on deals. You can see which campaigns a company engaged with before a deal was created, during the sales process, and before closing – giving you clear visibility into which campaigns actually drive pipeline:
ZenABM also offers insights into Audience engagement (job titles etc.) and account journeys: ZenABM offers a more granular insight into each job title’s engagement – a breakdown by campaigns and campaign groups, video views per job title
ZenABM captures company intent signals from company-level ad engagements:
ZenABM’s intent signals work by tagging companies with intents based on their LinkedIn ad engagements.
ZenABM allows you to “define” which of your campaigns indicate which intents. Then, ZenABM monitors which specific LinkedIn campaigns, creatives, and themes each target account engages with and labels these accounts with the pre-defined “intent tags” (it will also be done automatically with AI soon!)
Instead of relying on third-party intent or vague keyword surges, like most ABM tools do, ZenABM uses first-party LinkedIn ad engagement – impressions, clicks, and interactions – to understand what each company is actively interested in right now.
The intents are fully customizable and take 1 minute to set up:
You can easily tag certain campaigns or several campaigns with an intent theme (e.g., “Analytics,” “Adoption,” “Security,” “AI Features”), and ZenABM automatically assigns those intents to companies when they engage with the corresponding ads:
This means if an account repeatedly clicks on analytics-focused ads, ZenABM labels them with an “Analytics intent”, and moves them to the appropriate ABM stage.
These intent signals are then pushed into your CRM as company properties, so BDRs can instantly tailor outreach (“I saw your team is exploring analytics challenges…”) and marketers can move accounts into more relevant retargeting or nurture campaigns – all based on which ad campaigns the target account is actually engaging with.
ZenABM Engagement Score (Current vs Total)
ZenABM’s ABM engagement score gives you a simple, at-a-glance way to understand how “warm” each target account is based on its real LinkedIn ad activity.
The score comes in two versions: the current engagement score, which reflects active engagements in the selected time period divided by total impressions in that same timeframe (your real-time heat indicator), and the total engagement score, which uses all-time engagements divided by all-time impressions (your long-term intent baseline):
Instead of juggling scattered metrics, ZenABM blends a company’s impressions, engagements, clicks, and recency of activity into one clear number that updates automatically.
As well as the intent and engagement scores, ZenABM gives you the stages of the funnel each company is in, as defined by you in the “ABM stages”:
ZenABM’s ABM stages are fully customizable – you define them yourself, add or remove them, name them whatever makes sense for your business. They are based on a combination of:
This means your ABM stages reflect your actual buying journey, not just ad engagement vanity metrics. A company might need 3 clicks, 5 engagements, and 10 impressions in the last 30 days AND a form submission to move to “Interested” – you decide what matters for your business.
ZenABM spares you the massive amount of time you’d need to spend on revops and very time-consuming and vulnerable workflows in Hubspot to act on raw impression & click data from LinkedIn campaigns:
ZenABM gives you both the raw data (company engagements, impressions and clicks – in 7, 30 and 90 days, as well as cumulative totals) as well as the processed data – account stages in the awareness funnel and intent.
ZenABM was built for strategic ABM performance tracking – not just raw LinkedIn ad analytics.
In ZenABM, analytics are centered around ABM campaign objects – meaning you can group multiple LinkedIn campaigns into one ABM initiative and measure funnel performance, account progression, and pipeline attribution per campaign:
The data is processed and stored in-app, giving you custom time-period comparisons (e.g., this quarter vs. last) – unlike Campaign Manager. They also give you deduplicated revenue attribution (so the same deal isn’t counted twice across multiple campaigns).
ZenABM’s deals dashboard shows you every influenced deal with the full company engagement journey mapped alongside it – so you can see exactly which campaigns were running when a deal was created, which touchpoints happened during the sales cycle, and the path to close:
ZenABM’s AI chatbot also lets you query your data conversationally and uncover insights without manual filtering.
ZenABM also shows you the progression of your accounts between account stages – giving you leading metrics into how your campaigns are performing in terms of moving your target accounts “down the funnel”:
ZenABM’s dashboards go far beyond impressions and clicks: they show pipeline per $ spent, account movement across ABM stages (identified -> aware -> selecting -> won), and ROI by campaign or market segment.
ZenABM allows you to report on the following metrics:
LinkedIn Influenced Pipeline by Month – monthly breakdown of pipeline created, closed-won revenue, ad spend, and ROAS.
Pipeline Created – total pipeline generated from accounts influenced by your LinkedIn campaigns.
Closed-Won Revenue – revenue from deals influenced by LinkedIn ads.
Pipeline per $ Spent – efficiency metric that shows how much pipeline you generate per advertising dollar.
ROAS (Return on Ad Spend) – revenue or pipeline return compared to your ad spend.
Total Influenced Pipeline – sum of open, closed-won, and closed-lost pipeline influenced by your LinkedIn campaigns.
Campaign Effectiveness Metrics – including:
Companies Targeted
Revenue Influenced
Average ACV
Pipeline per $
ROAS
Ad Spend
Total Influenced Pipeline
Company-Level Engagement Metrics – impressions, engagements, and clicks per company (7/30/90 days + all-time).
ABM Stage Progression – number of accounts moving through stages (identified -> aware -> interested -> considering -> selecting).
Engagement Scores – current and total engagement scores showing level of interest per account.
Intent Signals – which product themes or campaign groups each company is engaging with.
Campaign-Level KPIs – impressions, clicks, CTR, spend, CPC, CPL, and company-level engagement for each campaign.
Account Journeys – full timeline of touchpoints for every account across all channels and campaigns.
Persona / Job Title Insights – impressions, engagements, and clicks by persona or job title group.
Account Ranking and Prioritization – top engaged accounts, high-intent accounts, and accounts ready for outreach.
In short: ZenABM = full-funnel, multi-channel ABM analytics + AI insights + clean revenue attribution.
ZenABM allows you to analyze your LinkedIn ad performance data and ABM campaign performance data with AI.
ZenABM integrates three powerful tools for working with your data programmatically:
ZenABM’s AI chatbot allows you to query your LinkedIn ad and ABM data in natural language – asking questions like “Which accounts moved from Interested to Selecting this quarter?” or “What’s my pipeline per $ spent across campaigns?” Its AI layer pulls from both raw LinkedIn engagement data from LinkedIn Campaign Manager’s API and ZenABM’s processed insights (intent, account scoring, funnel stages), giving you on-demand, context-aware answers & recommendations.
Zena has also been trained on LinkedIn posts from top LinkedIn ad experts (Tim Davidson, Maximilian Herzeg, Kamil Rextin and others) and webinar transcripts from ABM Bootcamp sessions – so it doesn’t just report numbers, it interprets them with domain expertise.
You can actually try Zena out and get LinkedIn ads advice completely for free, without even setting up a ZenABM account.
ZenABM gives you useful starter prompts and then follow up prompts for each query, making it far more interactive and actionable for marketers to understand how their LinkedIn ad ABM programs are performing. If you’re still copying and pasting your LinkedIn ad performance data – try ZenABM with AI chatbot and chat to your LinkedIn ads for free.
ZenABM’s REST API gives you programmatic access to all your LinkedIn ads data and ABM insights. You can pull company engagement data, account scores, intent signals, deal attribution, and campaign performance metrics into any system or workflow you need.
ZenABM’s MCP server allows you to connect your LinkedIn ads performance and ABM data directly to any LLM that supports the Model Context Protocol – most notably Claude Code. This means you can:
The API and MCP server turn ZenABM from a dashboard into an open data platform – your LinkedIn ads and ABM data becomes programmable, queryable, and actionable in whatever way makes sense for your specific workflow.
ZenABM offers very affordable pricing for ABM on LinkedIn – especially compared to enterprise ABM platforms that charge tens of thousands per year.
Multi-channel engagement signals (Google Ads, Reddit Ads, organic traffic, AI chatbot referrals) are included in all paid plans at no extra cost. ZenABM also offers a 37-day free trial with full functionality and a “reverse trial” – you get access to all features during the trial, then downgrade to a free plan unless you upgrade.
ZenABM currently serves 70+ happy customers, including in-house marketing teams, LinkedIn ads agencies, SMBs, and large publicly listed enterprise companies. Here are some of our published case studies:
ZenABM also offers extensive implementation services, including LinkedIn ad strategy, ABM strategy programmes, and GTM engineering support. Roughly 50% of our customers opt for the service package, which is a key driver of the strong ROI results they achieve from their ABM campaigns.
